Disneyland has had fireworks since 1958. That kind of stuff doesn't break through with normals, people who don't spend time on Disneyland chat boards. A revamped fireworks show is an even less impactful offering than a revamped World of Color in DCA.
Full Disclosure: It probably didn't help matters that I spent an hour or so yesterday late afternoon on this board getting all caught up on Disney100 topics. Then I went off to a long dinner party where for the next five hours a gaggle of us talked about a thousand little topics and current events and Disneyland never came up.
Perhaps in March when Toontown actually opens, and the Magic Happens parade opens, they'll do another marketing push for Disneyland based on the Disney100 campaign? A shame they couldn't time it all to open on January 27th, or at least wait five more weeks to debut Disney100 with its entire roster of new stuff in early March.
Until then, Disney100 is really just all about the Mickey ride in Toontown. Which is a true gem of a ride, don't get me wrong! But the rest of Disney100 is nothing to cause people to change vacation plans to Anaheim. At least yet.