Poseidon Quest
Well-Known Member
"Media blitz" = announcing specifically "Toy Story Land now open" ok, we'll agree to disagree on what Disney over promoting a land is.
It was definitely more than that. I can't find the source, but I distinctly remember TSL being promoted in the same vein as Pandora and Galaxy's Edge. It would be "immersive" because they had the Cast Members awkwardly addressing people as "toys". Really though, the land is clearly a continuation of the issue DCA had on opening. Just plop down some generic rides, minimal theming, and call it a day just for the sake of filling out space.