Transformative Multi-Year Expansion Announced for WDS Paris

[Sir_Cliff]

Honestly, they should have stuck with Disney Studio's Paris. I don't really understand why it needed the name change other than a chance to re-brand it as a "new park" for new customers.

It's Holywood Studios that's desperate for the name change.

Yes, this is very weird.

They are keeping and in some ways enhancing the studio and Hollywood theming for the front of the park, but getting rid of any connection to studios or Hollywood in the new name. Even just thinking about the shorthand, Disneyland and the Studios sounds more unique and interesting than Disneyland and Adventure World. The latter sounds like the sort of park we used to have in Australia trying its darnedest to approximate Disneyland by building some Main Street USA-esque buildings around their rollercoasters.

 

[Jordan dby]

So to summarise;

Name change, which is 'meh', I agree it's not inspiring,not even accurate ('World' is misleading and 'Adventure' isn't innovative, maybe entertainment/recreation quarter/garden/lot would be more accurate)

Apart from that, nothing? Some slight details on a new show starting next month which we knew was coming. A new concept art for the big area which is basically the old one but with the edges cropped so star wars isn't there anymore.

A redesigned indoor area that we already knew was closing imminently.

The lion king singing lady wasn't there that I can see.

Why have the event? Have I missed something?

 

[JohnD]

The "Adventure Bay" is the MOST ridiculous thing ever
What about romantic "English" gardens with Art Nouveau buildings that lead to a fairytale castle around a lake, screams adventure?! Not only is the name "adventure" bad, but also the word "world". It's shocking how they messed it up twice in the same title.

I was just saying the other day how it feels like the placemaking is a mess and there is no coherence...I was hoping marketing would come through with some good storyline/amazing names. Yet this is what we got?! It's even worse than before, even more confusing and ridiculous...how did they approve that?

CineMagique would have been such a good name, it sounded French, it's self referential, it's fun and unique, and they could have built around the idea that you step into the movies from Studio 1.
Why name Studio 1 = World Premiere and create a whole set-up about entering a cinema, and then renaming the park "Adventure World", what???

By the way, I do like the World Premiere/Plaza name and concept, although it looks a bit cheap and messy, I thought they might fix it in the future, but the entire renaming ruined everything.

I am shocked and disappointed to say the least you guys, good marketing & solid storytelling could have created the illusion of something better thought out, this is just plain laziness and lack of interest, knowledge and culture.

It probably went something like this:

• Islands of Adventure Nope already used
• Adventure Universe Can't do that. Too close to new Uni park name and can't use any word that's a derivation of "Universal"
• Adventure Land We already have that as one word in multiple MK-type parks.
• Adventure Park. Is that like Jurassic Park? Scratch that.
• Adventure World Well. We have World of Frozen. So there's that. Good enough. Do we care that the only other place with "World" is Walt Disney World and meant to evoke a vacation destination, not just a themed area? Please. Anyway, we need to brand the park as ours.
• Disney Adventure World. Perfect!

 

[Phroobar]

So when is Disney California Adventure being renamed to Disney California Adventure World? What happen to Galaxy Edge?

 

[Earlie the Pearlie]

I was hoping marketing would come through with some good storyline/amazing names.

To quote a good Disney movie:
And to that I say ha!
A-and no. They wouldn’t.
Marketing is, contrary to popular belief, not a very creative process. It is a science. Their job is to get people to come. Tourists are stupid! Cinemagique, from our point of view, is a pretty specific thematic name. It conveys a theme! But to average tourists? What does that promise them? Cinema magic?
Pah. They can get THAT on a phone. But a world of adventures? Now THAT sounds cool!
Tourists are stupid.
Now normally, it would fall on imagineering to come up with a theme to redeem this disaster of a park, a la DCA 2.0. But current management really just wants a place for Disney characters. This is on them. Bad editors don’t just let bad content through, they prompt it.
And so, Adventure World.

 

[DisneyDean97]

Can they even do that? Thats some messed up branding for the company imo.

And its weird having DisneyLAND being so much better and bigger than the WORLD park next to it.

something like Disney Worlds of Adventure would sound better, hell, even Disney Adventure Parc sounds better

 

[FutureCEO]

Honestly, they should have stuck with Disney Studio's Paris. I don't really understand why it needed the name change other than a chance to re-brand it as a "new park" for new customers.

It's Holywood Studios that's desperate for the name change.

More merchandise money for people wanting to buy things that say the new name change

 

[Indy_UK]

For me it’s the word ‘world’

Sorry but to me that belongs to Disney world to give it the sense of scale it deserves.

I agree with @DisneyDean97 and I would of gone with Disneys Adventure Parc

I am glad they’ve stripped the world Walt too.

 

[nickys]

I am glad they’ve stripped the world Walt too.

I don’t understand that. To me that’s saying Walt Disney doesn’t matter anymore, it’s just the corporation that counts.

 

[UNCgolf]

This is a hilariously awful name.

I don't think the name of a park is a big deal, but it's kind of amazing that this went through multiple levels of review and no one said, "We can do better than that."

 

[cjkeating]

If we go back in time in this thread I am sure people were saying the park shouldn't be named "Studios" because it isn't a Studios anymore or "Walt Disney" as it has nothing to do with him. Not saying I like the new name though.

 

[marni1971]

Why have the event? Have I missed something?

To get the bloggers blogging and maintain interest in what’s already been started? Paris’ social engagement is up there with the best usually nowerdays but this smells so much of corporate WDC.

 

[TheLewisHK]

Cinémagique/Cinémagine/Cinémagination Parc would have been a better pick, imo. Plus would have given a lovely bit of nostalgia and love for the old show, with a bit of French flair.

Including 'World' just seems confusing to me, and 'Adventure' is such a nondescript term in the industry now.

Although the concept art does look great.

 

[Toni25]

To quote a good Disney movie:
And to that I say ha!
A-and no. They wouldn’t.
Marketing is, contrary to popular belief, not a very creative process. It is a science. Their job is to get people to come. Tourists are stupid! Cinemagique, from our point of view, is a pretty specific thematic name. It conveys a theme! But to average tourists? What does that promise them? Cinema magic?
Pah. They can get THAT on a phone. But a world of adventures? Now THAT sounds cool!
Tourists are stupid.
Now normally, it would fall on imagineering to come up with a theme to redeem this disaster of a park, a la DCA 2.0. But current management really just wants a place for Disney characters. This is on them. Bad editors don’t just let bad content through, they prompt it.
And so, Adventure World.

Disney's CinemAdventure Parc ??? Idk The marketeers and imagineers could have been more in tune, some compromises could have been made. The Parc name isn't even the worst part of it...but the Adventure Way and Adventure Bay? Oh lord... I guess once Avatar & Lion King are added it would make more sense.
Names aside, I'm excited for the "worlds" they're going to add. I hope they won't be lazy one-ride copy/paste lands.

 

[ThemeParkTraveller]

Such a knock off name, Disney is becoming a knockoff on its own turf it’s unbelievable.

A theme park by that name already exists too.

Adventure World

Escape to Adventure World, awesome rides for the whole family. With roller coasters, water park, wild life experiences & events. Get ready for an AWesome day!

adventureworld.net.au

 

[nickys]

A theme park by that name already exists too.

Adventure World

Escape to Adventure World, awesome rides for the whole family. With roller coasters, water park, wild life experiences & events. Get ready for an AWesome day!

adventureworld.net.au

Wouldn’t it be funny if they have that trademarked?

 

[Ice Gator]

Oh wow. WDS park should have been raised entirely. I’m sorry but this feels like such a mess. It was always the worst maintained Disney park and something of a parody of Disney Hollywood Studios at its best. The structure of the park seems awkward as well-especially with such a long stretch of nothing just leading to a lagoon with the new stuff. Theyre not Imagineering anything- just cramming in as many clones of existing IP lands into a broken Studios Park. It feels very disorganized to me. It’s like they’re testing AI to design this theme park.

 

[fTs]

Only a few hours train ride away we already have the parks:

• Chessington World of Adventures
• Adventure Island

The studio 1 retheme seems not that big of a change, it still looks like a Hollywood sound stage inside so I don't get why they are moving away from the studios theme but then building what appears to be a classic studio sound stage with building flats again.

 

[waltography]

I don’t understand that. To me that’s saying Walt Disney doesn’t matter anymore, it’s just the corporation that counts.

I think it's less that he doesn't matter anymore and more "what a shame the only park that bears Walt's name is the worst in their portfolio by far."

 

[montydysquith-navarro]

Lol I'm predicting that at some point, the name will be extended to "Disney Adventure World Theme Park" (a la DAK - on the DAK page on the WDW website, the park's name is written down as "Disney's Animal Kingdom Theme Park")