as much as we may all wish this was divine inspiration, it was, in fact, the new movie that dictated they had to be featured
somewhere...
considering the guardians had already booked the agt, tland was the next best thing, right?
such methods tend to invalidate questions such as this because any and all reasoning becomes plausible in service of supporting corporate synergy.
nothing particularly new, but what is/will be exacerbated in the parks, experiences, and consumer products era, is the creeping stink that parks are to serve largely as a marketing apparatus -
walt considered it one aspect of many, as all divisions were to feed in
and out of each other, and in organic ways - but he's just an artifact from a bygone era at this point
ip's also carry with them additional assumed ROI, which never hurts... but is it fact? certainly not always, but don't bother telling the brass.
so, while attempts are still made to 'legitimize' some decisions in the minds of those who may take issue, such care is not universal -
anything can be sold as magic, so the question then turns to if guests are buying it (or, if they still show and don't complain... same difference)