So, it's a $50 cover charge for the privilege of being among the first to buy merchandise.
So long as people are willing to spend the money to attend, why stop or even slow down. As the quote goes, there's one born every minute.Umm… Can we stop having events where we have to pay money to be the first to spend money?
Well, I'm sure if these early shoppers get the merchandise up on Ebay quickly, they will get their $50 back in no time from the people who live too far away to come and spend that $50 themselves.
The difference being Disney and Mattel greatly underestimated the demand for Frozen merch and took several months to ramp up manufacturing to restock the shelves.If you really want to get yourself or your kids the hottest Star Wars toys for Christmas, this may be a great opportunity to do so. I don't begrudge anyone who pays the fee to go.
Remember, it was just last year when parents were paying thousands of dollars for Elsa dresses and dolls! Happy Star Wars shopping!
Yeah.... you might be right about that. Frozen caught Disney off guard and it took them a long time to meet demand.The difference being Disney and Mattel greatly underestimated the demand for Frozen merch and took several months to ramp up manufacturing to restock the shelves.
You better believe there are warehouses filled to the brim with merch ready for next Friday, and I'm sure they are still producing so I see no way there will be any merch shortages between now and Christmas.
In addition, many of the SW forums I've been on aren't really clamoring for the first wave of merch. Many SW collectors, while excited for the film, aren't impressed with the scuplts, packaging or variety. The only things I see stronger interest in is the customizable multi-blade sabre collection and the remote controlled bb8 (even that isn't the high dollar version built by the designers of the actual droid).
I honestly think this whole Force Friday, and not just the paid event, is going to bite speculators in the rear end.
I agree. But at least the SWW are limited edition items. These are just regular old toys that like others have stated I can get at Toys R Us without having to pay $50. Except for the "free" bag. Which I highly doubt will be worth $50.This is a regular occurrence at SWW. You pay money to have first run at limited-edition items.
I've never done it. It always seemed kind of dumb to me. Still, plenty of people line up and pay so that they can get into a merchandise line and buy first.