So, apropos of nothing really, this seems as good a place as any to throw this out there. Today is kind of an important date. No, not related to April Fool's Day (though some might argue it's connected). Today is officially the beginning of Q3 FY '14, so we have a full half year under our belts. In that regard the following exchange (heavily edited by me, but the gist is still there) occasionally rattles around in my head.
Nov 17, 2013 Conference Call.
Alexia Quadrani - Analyst, JP Morgan
"I guess is there something incremental we should look out for in fiscal 2014? I guess, where are you on the spending around Magic+? And then on Magic+ when we might see, I guess, some signs or data points of how it's impacting the business?"
Jay Rasulo - Senior Executive Vice President and Chief Financial Officer, The Walt Disney Company
"Relative to the front - end of your question on spending, continued spending and ramp - up of new initiatives in Florida -- and that 's not only MyMagic+, which, you know, the operating portion, of course, the costs are kicking in...
And this year, we're looking at about a $300 million expense item, and more or less the same amount on the revenue side. So, you know, we'll continue to see accretion into 2014 and ramping upward beyond that.?"
So - $300M in new revenue in FY '14 - $820K per day.
With the year half over, does anyone think that TWDC is on track to generate $300M in new revenue due to these new initiatives in Florida?
And the other side of that same coin, do you think TWDC will hold costs on these initiatives to only $300M.
Color me skeptical on both counts, especially the first.
The next conference call, in five weeks, could be very entertaining.