Jane Doe
Well-Known Member
.Hate Twitter all you want (is it really so bad, or is it an easily pointed-to symptomatic element of society?), but one of the great things about social media is that it puts a spotlight on customer service complaints. Had I sent Frontier an email, I would have been blown off. By taking to Twitter, I received an instant (although in my opinion, awful) response. In that way, Twitter empowers consumers in a manner that no other social media network does. Is that not an upside of social media?
I'd never normally fly Frontier, but for this route, it made sense (taking my dad to the Grand Canyon and who knows where else). Normally, we fly a combo of United and Southwest/Airtran depending upon the destination--even though airline status means so much less now than it ever has. Still, flying United means getting put on ANA flights to Asia, which is pretty much the best airline I've ever flown. I have nothing but glowing things to say about both airlines.
Facebook also works for getting instant responses from those companies that have wronged. A friend of mine had a justifiable complaint against Iberia Airlines and got fobbed off going through the official route of emailing, once he put it up on Facebook he got a reply within minutes.