You've hit the nail on the head. It's just like a used car salesman that will tell you anything if you'll just buy a car. They'll promised you the world, yet they know that the car is a piece of junk and they really don't care if it breaks down the minute you drive it off the lot. Social media can never be trusted.
You're right, but I was speaking in comparison to traditional media. It all comes down to how much does it cost to reach the target audience. TV is expensive and it's a shotgun approach in that for shows to survive they must appeal to a vast audience. If you're trying to reach a particular segment of the audience (such as males 35 to 50 years of age) social media can zero in on that demographic (or any other specific segment) much better than most any other media. It's cheaper and more targeted at the same time. And if it's done right, people don't even realize they're being proselytized.
I fully agree.