The Spirited Back Nine ...

ford91exploder

Resident Curmudgeon
Who puts grass in a glass? Is it like a wheat grass smoothie?

Since we are in a golf metaphor thread, The Tall Grass is actually the deep rough, Regular is the Rough and the rest is fairway and green.

Points if Anyone knows were Ploogs come from (Hint it's a from an article in an airline magazine)
 

FigmentJedi

Well-Known Member
Would not be surprised, Celebration Place/Burbank has a horde of 'Social Media Analysts' whose job it its to 'manage the messaging' plus the well known Mommy Bloggers

They do it for almost free!
John_Morris.png
 

Phil12

Well-Known Member
They do it for almost free!
John_Morris.png
Indeed, large corporations pay millions of dollars to advertise on radio, TV and print media. Yet social media advertising is almost free if the companies make it look like it's inspired by bloggers and/or fans. Major companies with product to sell are foolish if they don't manipulate social media to do their bidding. They just have to be smart enough not to get caught. Why buy advertising space when you can get it for free and have total control of the message?
 

englanddg

One Little Spark...
Indeed, large corporations pay millions of dollars to advertise on radio, TV and print media. Yet social media advertising is almost free if the companies make it look like it's inspired by bloggers and/or fans. Major companies with product to sell are foolish if they don't manipulate social media to do their bidding. They just have to be smart enough not to get caught. Why buy advertising space when you can get it for free and have total control of the message?
They pay big dollars for firms to do this and handle it for them.

It's hardly "free". It requires labor, and is generally outsourced to new media companies and SEO firms.
 

StageFrenzy

Well-Known Member
Indeed, large corporations pay millions of dollars to advertise on radio, TV and print media. Yet social media advertising is almost free if the companies make it look like it's inspired by bloggers and/or fans. Major companies with product to sell are foolish if they don't manipulate social media to do their bidding. They just have to be smart enough not to get caught. Why buy advertising space when you can get it for free and have total control of the message?

They pay big dollars for firms to do this and handle it for them.

It's hardly "free". It requires labor, and is generally outsourced to new media companies and SEO firms.

It can also backfire and grow out of control very quickly.
 

Disneyhead'71

Well-Known Member
Indeed, large corporations pay millions of dollars to advertise on radio, TV and print media. Yet social media advertising is almost free if the companies make it look like it's inspired by bloggers and/or fans. Major companies with product to sell are foolish if they don't manipulate social media to do their bidding. They just have to be smart enough not to get caught. Why buy advertising space when you can get it for free and have total control of the message?
Because it's disingenuous and dishonest. Although in today's business world those archaic words just illicit giggles. As do the words integrity and honor. There is no room in today's world for such old timey ****. No one knows what respect is, yet they sure know when they've been "Dissed".
 
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Phil12

Well-Known Member
Because it's disingenuous and dishonest. Although in today's business world those archaic words just illicit giggles. As do the words integrity and honor. There is no room in today's world for such old timely ****. No one knows what respect is, yet they sure know when they've been "Dissed".
You've hit the nail on the head. It's just like a used car salesman that will tell you anything if you'll just buy a car. They'll promised you the world, yet they know that the car is a piece of junk and they really don't care if it breaks down the minute you drive it off the lot. Social media can never be trusted.

They pay big dollars for firms to do this and handle it for them.

It's hardly "free". It requires labor, and is generally outsourced to new media companies and SEO firms.
You're right, but I was speaking in comparison to traditional media. It all comes down to how much does it cost to reach the target audience. TV is expensive and it's a shotgun approach in that for shows to survive they must appeal to a vast audience. If you're trying to reach a particular segment of the audience (such as males 35 to 50 years of age) social media can zero in on that demographic (or any other specific segment) much better than most any other media. It's cheaper and more targeted at the same time. And if it's done right, people don't even realize they're being proselytized.

It can also backfire and grow out of control very quickly.
I fully agree.
 

englanddg

One Little Spark...
You've hit the nail on the head. It's just like a used car salesman that will tell you anything if you'll just buy a car. They'll promised you the world, yet they know that the car is a piece of junk and they really don't care if it breaks down the minute you drive it off the lot. Social media can never be trusted.

You're right, but I was speaking in comparison to traditional media. It all comes down to how much does it cost to reach the target audience. TV is expensive and it's a shotgun approach in that for shows to survive they must appeal to a vast audience. If you're trying to reach a particular segment of the audience (such as males 35 to 50 years of age) social media can zero in on that demographic (or any other specific segment) much better than most any other media. It's cheaper and more targeted at the same time. And if it's done right, people don't even realize they're being proselytized.

I fully agree.
"Social media" is wholly overrated, overpriced, and over-marketed by people who don't understand what it truly is.
 

Goofyernmost

Well-Known Member
"Social media" is wholly overrated, overpriced, and over-marketed by people who don't understand what it truly is.
It has always been my opinion that even though "social media" reaches a lot of people almost instantly, it is too wide ranged to be really all that helpful. It does only focus on people that are already sold. No one, that doesn't have an interest in Disney, for example, is searching out a Disney board just for fun. Therefore, the ones that need it the most, do not see it. Those that are already part of the scene are all over it. What does that really accomplish? The only real benefit is that it gives people, like me, something to do, read and comment on while getting through an otherwise lifeless evening.
 

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