To understand what’s going on at WDW, you have to look at WDW the way those running the organization do, like a value stream mapping excercise.
The goal is to eliminate waste. What does that mean? It means getting rid of anything that doesn’t add value; getting rid of anything that the customer is unwilling to pay for.
So, let’s look at the exterior light bulbs at the Grand Floridian.
For the sake of discussion, let’s assume it costs $0.50 per night per room to keep all the exterior bulbs replaced so that they always are lit. However, I’m in business to make money. If it’s going to cost me $0.50 then I’m going to charge the customer $1 for it.
Is the customer willing to pay an extra $1 per night to make sure all the bulbs are lit?
Maybe. Maybe not. It’s not something I can ask during check-in. “Madam (or Sir) would you like to pay an extra $1 per night so we keep all the exterior bulbs lit?”
At the Grand Floridian’s prices, the question is absurd.
Now let’s approach it from the other direction. The customer already is paying $1 per night to keep those bulbs lit. However, if I stop replacing those bulbs regularly, I can make an extra $0.50 per night per room.
If I stop maintaining them, will the customer notice?
Chances are, only a small percentage will notice. An even smaller percentage will complain. An even smaller percentage will demand to be compensated.
In the end, I’ve saved the company $158,000 per year ($0.50/room-night X 867 rooms X 365 nights/year) by not maintaining those light bulbs.
That’s the kind of thinking currently trendy in the business world.
That kind of thinking
always has been trendy in the business world, which is why Walt Disney once said:
Everybody thinks that Disneyland is a goldmine but we have had our problems. You've got to work it and know how to handle it. Even trying to keep that park clean is a tremendous expense. And those sharp-pencil guys tell you, 'Walt, if we cut down on maintenance, we'd save a lot of money.' But I don't believe in that. It's like any other show on the road; it must be kept clean and fresh.
“The Disney Difference” was about changing that way of thinking. It was about exceeding customer expectations, about taking care of all the little details.
Unfortunately, there’s no one high up the corporate Disney food chain that truly believes in “The Disney Difference” anymore.