So, I have 2 questions that have been coming to mind based on some of the info that has been dropped here by
@WDW1974 that maybe some of you fine folks, and perhaps 74 himself, could offer some insight into.
Edit: I think I'll break this up into 2 posts for ease of response
1) Regarding the DVC conversion.
So, in assuming that they have decided to take a percent of an existing deluxe resort and convert this to DVC, that means somewhere, some analytic minded person has had to have crunched some numbers to present to business. If the going assumption was that hotel occupancy is dropping, but the demand for DVC is high enough that it remains a more profitable alternative, then someone had to do the following math comparison.
Option 1: Compute the cost of the conversion, taking into account the potential loss of income of the regular hotel space (given existing occupancy rates and average room rates), the reduce in Mousekeeping wages (since DVC doesn't have daily service), the cost of the actual construction itself, any new staff that will be needed to service DVC members specific (likely a very small number), and any other costs associated with the maintenance and upkeep of DVC rooms as they compare to hotel rooms (is it more, or less?).
Option 2: Given the current occupancy rate compared against competition in the area, model different pricing scenarios. If we reduced the price of our deluxe resorts by 5%, we could realistically expect to pull in X number of new guests, which would calculate out to $Y per year in added revenue. Now run it for 6%, 10%, etc.
So, taking both option 1 and 2 into account, somehow the cost of gut-rehabbing the resorts to switch to a more DVC centric business model made more financial sense.
My questions then: Does this mean that they have little to no confidence in their ability to draw new/more business over an extended period of time by reducing the rates, so much so that they'll swallow a much larger upfront cost of conversion? Has the market already shifted past a point in WDW where they expect that drawing more people to stay at their hotels is now too difficult that the much simpler route of adjusting the pricing model is the less appealing option? Has the competition (both Uni as well as other 3rd party resorts) just outside the gates put too many well-appointed options in the vicinity that they've lost the competitive edge to the point of waving the white flag on it?