Superstar Limo Sweepstakes
To commemorate the grand opening of DCA and sure to be hit attraction Superstar Limo, guests can fill out a contest forum either mailed or online to get a Hollywood welcome to the park. Winners get a vip stay at the Disneyland Hotel, additional park staying hours, a reservation to three dining locations (one for Disneyland, one for Downtown Disney, and one for DCA), and a limo ride to the park on opening day, letting the lucky winners be some of the first guests welcomed in!
this was the most early 00s viral marketing I could think of