Challenge 5 is due Wednesday, August 20th, at 9 PM EST.
CHALLENGE 5: ANOTHER CONVINCING CAMPAIGN
TEAM LAND'S SUBMISSION- A WHOLE NEW WORLD
In the words of Tony Baxter, "Disneyland is charming. Disney
World is spectacular. Euro Disney is beautiful." And indeed it is. Disneyland Paris is known throughout the world as one of the most beautiful Disney resorts. Its perfect combination of beauty and charm not only inspire, but keep guests coming back. We have attempted to capture the resort's uniqueness, beauty, and always-changing attitude in our 'A Whole New World' marketing campaign.
We were inspired by the words of Tony Baxter when creating our campaign. We wanted not only to encourage guests to discover new worlds within the parks, but also to unify the resort with other Disney resorts through the use of similar symbols. The most amazing part of 'A Whole New World' is that it invites the people of the world to gather in this one place and celebrate their different cultures, beliefs, and languages. We want to show people... a whole new world.
Another Convincing Campaign
We're heading back to France in a commercial fashion. Through advertisements, that is.
Our two remaining teams are required to create a campaign advertising the Disneyland Paris Resort, specifically highlighting the additional attractions your teams thought up back in Challenges 1 & 2.
Some of you may recognize this Challenge. Like the domestic counterpart contestants completed last season, you are required to include the following:
- an original slogan
- a 2:00 commercial reel/presentation
- a series of 4 posters
- testimonials from someone on this forum
Remember to tie everything together with an overarching theme, and you'll do just fine!
Team Sea Presents
For this project, we were assigned the task of creating a new campaign for the Disneyland Paris Resort to accompany the attractions we created during projects 1 and 2 of this season.
It's been a difficult journey, but we believe that we have come up with a great campaign that will attract all types of families, and really help Disneyland Paris and Walt Disney Studios Park flourish and grow. Team Sea proudly presents our campaign, Discover Disney.
Life is about discovery. At the Disneyland Paris Resort, guests are encouraged to explore and discover new and exciting worlds at some of the best themed attractions in the world.
The Discover Disney campaign will come with the openings of a brand new attraction in Adventureland at Disneyland Paris, The Voyage of Sindbad, a brand new land with a brand new E-Ticket experience at the Walt Disney Studios Park, Hollywoodland featuring The Gangsters of Hollywoodland, and a brand new nighttime spectacular for the Walt Disney Studios Park, City Lights.
With these attractions, guests are brought into exciting new worlds that they can explore and discover in ways never before.
The Voyage of Sinbad will be Disneyland Paris' response to the wildly popular Splash Mountain, inviting guests to follow the legendary pirate Sindbad as he journeys across the land searching for riches and adventure. This state of the art flume ride will also be able to operate in the winter months as it is entirely indoors.
Over in Walt Disney Studios Park, a brand new land has popped up. A tribute to the Hollywood that never was and always will be, Hollywoodland brings guests into a romanticized Hollywood of the 1920s. Here, guests will be able to join a group of gangsters as they ravage the famed city in The Gangsters of Hollywoodland.
Elsewhere, guests will be able to receive a wonderful meal surrounded by some of film's greatest landmarks and actors in Le Theatre d'Or. Finally, guests are invited to journey up the famed Hollywood hills and have a one of a kind experience at a recreation of the beautiful Hollywood Bowl. Here, guests will be dazzled by The Walt Disney Symphony Orchestra as they delight guests with some of film's most famous themes in an incredible display called City Lights.
The orchestra will be accompanied by a state of the art fountain system, similar to World of Color at Disney California Adventure. It truly will be a sight to behold. These additions will add to a park in need of things to do, and will certainly make it a full day park, encouraging guests to stay until the park's closing.
With these additions comes our ad campaign, Discover Disney will encourage guests to discover everything Disneyland Paris Resort has to offer; from new attractions and show, to incredible restaurants and one of a kind experiences. There is plenty to discover and do at Disneyland Paris. So, please, join us as we see just what is coming to the Disneyland Paris Resort during this campaign.
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