Challenge 5 is due Wednesday, August 20th, at 9 PM EST.
I loved the concept you chose. "A Whole New World" is the perfect thread through the campaign to showcase your new attractions, and you did that very well, especially with your first two posters. They perfectly encapsulated your new offerings and made me want to experience them. However, the last two didn't really do anything for me. They were nice and all with the borders and graphics, but it didn't make me feel like I needed to experience a specific attraction or moment at the resort. While we're still talking about your theme, I should bring up your logo. It is an awesome logo. I know where you were coming from with the "Whole New World" thing (with flags), but it just didn't really work. You should have gone with some more whimsy like a flying carpet. Your video was also well executed and edited, almost to perfection. On the other hand, it wasn't very specific to your attractions or your campaign. It was a commercial reel of the resort, which is what was requested, but it didn't really show any of your new experiences. The only connection to your campaign was a new caption every ten seconds or so. Your other experiences to make the year fun were a nice touch that I didn't expect, and I especially loved the use of the LED lights in Main Street buildings for the parade. Oh, and kudos on making a French duplicate, though there were some mistakes in grammar and I was hoping for a French song in the video. You also had a great testimonial that supported your concept. Overall, great job on the editing side of things, not as much on the focus.CHALLENGE 5: ANOTHER CONVINCING CAMPAIGN
TEAM LAND'S SUBMISSION- A WHOLE NEW WORLD
In the words of Tony Baxter, "Disneyland is charming. Disney
World is spectacular. Euro Disney is beautiful." And indeed it is. Disneyland Paris is known throughout the world as one of the most beautiful Disney resorts. Its perfect combination of beauty and charm not only inspire, but keep guests coming back. We have attempted to capture the resort's uniqueness, beauty, and always-changing attitude in our 'A Whole New World' marketing campaign.
We were inspired by the words of Tony Baxter when creating our campaign. We wanted not only to encourage guests to discover new worlds within the parks, but also to unify the resort with other Disney resorts through the use of similar symbols. The most amazing part of 'A Whole New World' is that it invites the people of the world to gather in this one place and celebrate their different cultures, beliefs, and languages. We want to show people... a whole new world.
Fantastic. I was happy with your theme this week, as it is a good way to inform people about Disney Parks and get them excited. However, it was slightly similar to one of the campaigns last season. Either way, you did an awesome job executing it. Your video was great, a favorite of mine in both seasons. The first part, the presentation, was an impressive way to introduce the idea and lure us in. Then you captured our eyes with the amazing storyboard. It is quite impressive that you were able to put that together as something that actually looks like it could become a commercial tomorrow! Your posters were nice as well. One of them I liked more than the rest. The "Glamour" poster was impressive and centered, and along with it's proper, professional font, left me wishing the others were closer to it in style. My other favorite was the "Each Other" one, as the idea was heartfelt. The others needed a bit more. The fonts stood out, and the "Adventure" one even more so due to the art vs. photography. You also misspelled "Discover" in the latter. Additionally, you gathered a lot of testimonials. Too many. You should have stuck with one that had no negatives in it. I understand where you were coming from, being open to honest input, but it doesn't do well for your campaign. Otherwise, kudos on translating everything to French, though you had one persisting mistake. The proper form would be "découvrez". Overall, amazing job this week!
Another Convincing Campaign
We're heading back to France in a commercial fashion. Through advertisements, that is.
Our two remaining teams are required to create a campaign advertising the Disneyland Paris Resort, specifically highlighting the additional attractions your teams thought up back in Challenges 1 & 2.
Some of you may recognize this Challenge. Like the domestic counterpart contestants completed last season, you are required to include the following:
- an original slogan
- a 2:00 commercial reel/presentation
- a series of 4 posters
- testimonials from someone on this forum
Remember to tie everything together with an overarching theme, and you'll do just fine!
Team Sea Presents
For this project, we were assigned the task of creating a new campaign for the Disneyland Paris Resort to accompany the attractions we created during projects 1 and 2 of this season.
It's been a difficult journey, but we believe that we have come up with a great campaign that will attract all types of families, and really help Disneyland Paris and Walt Disney Studios Park flourish and grow. Team Sea proudly presents our campaign, Discover Disney.
Life is about discovery. At the Disneyland Paris Resort, guests are encouraged to explore and discover new and exciting worlds at some of the best themed attractions in the world.
The Discover Disney campaign will come with the openings of a brand new attraction in Adventureland at Disneyland Paris, The Voyage of Sindbad, a brand new land with a brand new E-Ticket experience at the Walt Disney Studios Park, Hollywoodland featuring The Gangsters of Hollywoodland, and a brand new nighttime spectacular for the Walt Disney Studios Park, City Lights.
With these attractions, guests are brought into exciting new worlds that they can explore and discover in ways never before.
The Voyage of Sinbad will be Disneyland Paris' response to the wildly popular Splash Mountain, inviting guests to follow the legendary pirate Sindbad as he journeys across the land searching for riches and adventure. This state of the art flume ride will also be able to operate in the winter months as it is entirely indoors.
Over in Walt Disney Studios Park, a brand new land has popped up. A tribute to the Hollywood that never was and always will be, Hollywoodland brings guests into a romanticized Hollywood of the 1920s. Here, guests will be able to join a group of gangsters as they ravage the famed city in The Gangsters of Hollywoodland.
Elsewhere, guests will be able to receive a wonderful meal surrounded by some of film's greatest landmarks and actors in Le Theatre d'Or. Finally, guests are invited to journey up the famed Hollywood hills and have a one of a kind experience at a recreation of the beautiful Hollywood Bowl. Here, guests will be dazzled by The Walt Disney Symphony Orchestra as they delight guests with some of film's most famous themes in an incredible display called City Lights.
The orchestra will be accompanied by a state of the art fountain system, similar to World of Color at Disney California Adventure. It truly will be a sight to behold. These additions will add to a park in need of things to do, and will certainly make it a full day park, encouraging guests to stay until the park's closing.
With these additions comes our ad campaign, Discover Disney will encourage guests to discover everything Disneyland Paris Resort has to offer; from new attractions and show, to incredible restaurants and one of a kind experiences. There is plenty to discover and do at Disneyland Paris. So, please, join us as we see just what is coming to the Disneyland Paris Resort during this campaign.