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The Sorcerer's Apprentice Season 2: International Edition

DinoInstitute

Well-Known Member
CHALLENGE 5: ANOTHER CONVINCING CAMPAIGN
TEAM LAND'S SUBMISSION- A WHOLE NEW WORLD




OUR GOAL:
In the words of Tony Baxter, "Disneyland is charming. Disney
World is spectacular. Euro Disney is beautiful." And indeed it is. Disneyland Paris is known throughout the world as one of the most beautiful Disney resorts. Its perfect combination of beauty and charm not only inspire, but keep guests coming back. We have attempted to capture the resort's uniqueness, beauty, and always-changing attitude in our 'A Whole New World' marketing campaign.

We were inspired by the words of Tony Baxter when creating our campaign. We wanted not only to encourage guests to discover new worlds within the parks, but also to unify the resort with other Disney resorts through the use of similar symbols. The most amazing part of 'A Whole New World' is that it invites the people of the world to gather in this one place and celebrate their different cultures, beliefs, and languages. We want to show people... a whole new world.

THE BRAND:
Our logo (visible in the corners of the posters and at the end of the commercial) represents not only the global unifying aspect of our campaign, but the world within a Disney resort. The logo depicts the flags of the world's countries coming together to form the head of Mickey Mouse. The font has a modern and sleek look, much like modern Paris. This font is used throughout our campaign and showcases the resort's uniqueness and connection to the modern world.

The logo created a foundation for the rest of our brand; in our posters the global theme is repeated in the border patterns. These patterns are designs taken from the different cultures of the world. The central font and logo are also present, showing its connection to the campaign, while the unique motto on each promotes different attractions guests will find in the resort.

An overarching goal of the posters was also to show the world within the resort and encourage guests to discover it, and to showcase what is new coming to the parks. In this spirit, all four of the posters represent the additions that our team made to the resort in Challenges 1 and 2. These are the posters for the campaign, as well as French versions of them.

New Tintin area in Disneyland Park:





New Hollywood area in Walt Disney Studios:





New Dining in the Tintin area of Adventureland:





New Special Effects Institute ride in Walt Disney Studios:





For the commercial we wanted to create something that would inspire, unify, and promote the resort. To do this we selected the song 'J'magine'. J'magine translates to I Imagine. We felt as though this song not only captured the spirit of Disney, but also the spirit of the resort.


We also have an identical French version of the commercial:

THE YEAR:
The slogan 'A Whole New World' is also a statement on the plethora of new and exciting experiences for the guests of Disneyland Paris. With new attractions, entertainment and dining, this is a busy year for the resort. Furthermore, these additions will create 'new worlds' and experiences for our guests to enjoy.

  • An Adventureland expansion that features Tintin and his dog Snowy as they travel through the Enchanted Cavern of Apam Napat and the surrounding villages and forests [For more information, see Team Land's Challenge 1 Proposal]
  • An expansion to Walt Disney Studios that brings the glamour of Old Hollywood to life, from new attractions to parks, restaurants, and shops [For more information see Team Land's Challenge 2 Proposal]
  • A brand new nighttime parade that will bring Disneyland Park alive
  • New streetmosphere experiences that will give guests lasting memories and mementos that will last a life time
  • A brand new Business Park and Exhibition Center
  • A renovated Disney Village connecting it with the exhibition center, business park, and new mixed use centers
  • A brand new fountain and fireworks show for the Disney Village area
Parade- Worlds of Magic
With the new 'A Whole New World' campaign, we created a parade that will highlight the two major new additions to the resort. At the same time, we wanted to add an experience that would cap off a guest's day and encourage them to stay longer. Presenting, Worlds of Magic!

Opening: A Whole New World
As the parade starts, yellow lights illuminate the brims of the Main Street buildings. This segment celebrates Main Street USA, and includes large marching bands and energetic dancers. All of these performers are dressed in light-up, glowing costumes that are in-sync with the wonderful music. The marching band is playing a high-speed, percussion and brass infused variant of A Whole New World. The float featured in this unit is themed to a beautiful garden with a small rock perch on top where Mickey Mouse stands. After a while, fog machines envelop the area and the lights dim.

Adventurous Spirit
Under the fog, a lava-orange light appears. Tribal music begins to play. Once the fog clears, the Main Street parade actors have been replaced with indigenous tribes from the jungles. They are preforming traditional dances and tricks with fire torches. The source of the orange light was a fire pit, and the lights on the Main Street buildings are now green and brown. A huge float moves in, themed as a forest with plenty of greenery, as well as a waterfall. The float features Tintin with an animatronic Snowy, Jack Sparrow and other pirates, and Indiana Jones. As the music changes, this float joins the first one in the hub.

New Frontiers
Based off of the Tin Symphony from the Sydney Olympics, this segment celebrates Frontierland. The lights change to a reddish-brown color as miner and cowboy-themed dancers in light-up costumes enter, performing complicated routines for the guests that resemble tradition western dances. Some of them will be on horseback. The float will include an old mill, old houses, and an "exploding TNT" pyrotechnic effect. Sheriff Donald will stand guard among the tumbleweeds, cacti, and rock work.

Great Big Beautiful Tomorrow
This segment is themed to Discoveryland. There are energetic performers dancing around the street in futuristic costumes. Lasers flash Discoveryland's gold, green, and blue colors to sync with celebratory, futuristic music from the land. As the fog machines run, a large float with a steampunk appearance emerges. On the float, there is a city with Autopia passing through. Astronaut Pluto waves a banner that reads "Discovery Will Never End!" This segment will not only showcase the beauty and uniqueness of the land, but also the bright future that lies ahead.

Lights! Camera! Action!
This segment is themed after the new Hollywood area at Walt Disney Studios. It begins with the popular jazz song 'Sing, Sing, Sing' and whisks guests away into the Golden Age of Hollywood. Bright spotlights surround Main Street, as many different "Hollywood actors" dance along, getting the audience excited for a few minutes.. Soon spotlights shine to the sky, the music changes to "Hooray for Hollywood", and the float which has a miniature, but still large, version of the Chinese Theater, slowly rolls through. A "red carpet" is rolled onto the street. Dancers, reporters, and ‘movie stars’ in fancy outfits will participate in a unique dance and Hollywood premier, and some will walk down the red carpet. Chip and Dale will serve as directors, sitting in director chairs at the front of the float with the theater behind them. Ushers wearing Tower of Terror-style uniforms will walk down the street with the float, and roll up the red carpet from behind.

Dream Lands
This dream-like segment will encapsulate the magic of Fantasyland. Fog once again rolls out, as the laser lights change colors in the pattern of a rainbow. The projectors send an image of children sleeping onto the fog, and they begin to dream. The projected image then slowly morphs into the Castle, depicting how this is their dream. The fog rolls away, and here begins an extravaganza of fantasy and magic with the dream coming alive! Performers dance with giant banners and puppets, creating the illusion of magic in the air. Space and stars are projected on the building fronts. The final parade float rolls in. This float has a smaller version of the castle and field of grass, as well as many joyful Disney characters including Snow White, Pinocchio, and Cinderella. Aladdin and Jasmine soar in their magic carpet behind the real castle (using a crane-like support that cannot be seen in the lighting).

Together We Are One
This musical finale is set to the song of the same name by Delta Goodrem. Throughout the show each float has moved to the park's hub, and they now come together to become the stage of a huge musical celebration. This segment is a piece that all cast members in the show perform together, unifying the park and providing an exciting introduction to the already-existing fireworks show, Disney Dreams.

Streetmosphere
New streetmosphere experiences will be added such as Indian dancers in the Tintin area, Citizens of Hollywood in WDS, and the Mayor and Dapper Dans on Main Street.

Business Park and Exhibition Center
The Bob Iger Business Park and Tony Baxter Exhibition Center will encourage people to live and work in the resort and turn the resort into a place of universal congregation. Both of these areas will be located near Disney Village.

Disney Village refurbishments
The exciting Disney Village is getting a well-deserved make-over! With refurbishments of current facades and interiors, Disney Village will look brand new. In addition, some new experiences will be added. From apartments, shops, restaurants, and a high rise hotel, Disney Village will become an inviting and exciting place to visit and live.

A Whole New World of Color
Part of the 'A Whole New World' campaign emphasizes bringing various cultures together from around the globe. As part of the campaign, the fountain and fireworks show "A Whole New World of Color" will be coming to Lac Disney near Disney Village. Instead of highlighting popular Disney movies, like its California counterpart, WNWoC showcases cultures from every corner of the Earth.

Transportation expansion
We will be expanding transport options to access the park. For France and Europe the park will receive Eurail, and International E-road connections allowing for people all over the continent to come and visit.

Maintenance
The Disneyland Paris parks are well known as some of the most beautiful parks around the world, and have some of the best attractions. However, one common complaint among many visitors is that the parks are not kept up as nice, such as a broken light fixture, dirty walls, and/or malfunctioning sets. With this new promotion, one big, striving goal is to have the parks look better and be more kept up in that aspect, to become on par with other resorts and make the guest experience better.

CONCLUSION
As you can see, a lot will be going on with the 'A Whole New World' campaign. From new attractions to new opportunities for business, in the end 'A Whole New World' will not only push the resort into the 21st century, but draw even more people in.

After she was shown a preview of our campaign and the resort additions, @Nemo14 provided the following testimonial:



This week we combined our ideas to create a project we are proud of. We improved areas that needed improvement, we added things that needed to be added, and fulfilled all of what was required for us this week-- and more.

But we also grew as a team. Despite small debates or conflicting opinions, we all worked to our full potential and meshed our talents together to form a fantastic proposal. We appreciate you reading our submission, and thank you for your consideration.
 

tcool

Well-Known Member

Challenge 5
Another Convincing Campaign


We're heading back to France in a commercial fashion. Through advertisements, that is.

Our two remaining teams are required to create a campaign advertising the Disneyland Paris Resort, specifically highlighting the additional attractions your teams thought up back in Challenges 1 & 2.

Some of you may recognize this Challenge. Like the domestic counterpart contestants completed last season, you are required to include the following:
  • an original slogan
  • a 2:00 commercial reel/presentation
  • a series of 4 posters
  • testimonials from someone on this forum

Remember to tie everything together with an overarching theme, and you'll do just fine!

Team Sea Presents
Discover Disney


For this project, we were assigned the task of creating a new campaign for the Disneyland Paris Resort to accompany the attractions we created during projects 1 and 2 of this season.

It's been a difficult journey, but we believe that we have come up with a great campaign that will attract all types of families, and really help Disneyland Paris and Walt Disney Studios Park flourish and grow. Team Sea proudly presents our campaign, Discover Disney.

Life is about discovery. At the Disneyland Paris Resort, guests are encouraged to explore and discover new and exciting worlds at some of the best themed attractions in the world.

The Discover Disney campaign will come with the openings of a brand new attraction in Adventureland at Disneyland Paris, The Voyage of Sindbad, a brand new land with a brand new E-Ticket experience at the Walt Disney Studios Park, Hollywoodland featuring The Gangsters of Hollywoodland, and a brand new nighttime spectacular for the Walt Disney Studios Park, City Lights.

With these attractions, guests are brought into exciting new worlds that they can explore and discover in ways never before.

The Voyage of Sinbad will be Disneyland Paris' response to the wildly popular Splash Mountain, inviting guests to follow the legendary pirate Sindbad as he journeys across the land searching for riches and adventure. This state of the art flume ride will also be able to operate in the winter months as it is entirely indoors.

Over in Walt Disney Studios Park, a brand new land has popped up. A tribute to the Hollywood that never was and always will be, Hollywoodland brings guests into a romanticized Hollywood of the 1920s. Here, guests will be able to join a group of gangsters as they ravage the famed city in The Gangsters of Hollywoodland.

Elsewhere, guests will be able to receive a wonderful meal surrounded by some of film's greatest landmarks and actors in Le Theatre d'Or. Finally, guests are invited to journey up the famed Hollywood hills and have a one of a kind experience at a recreation of the beautiful Hollywood Bowl. Here, guests will be dazzled by The Walt Disney Symphony Orchestra as they delight guests with some of film's most famous themes in an incredible display called City Lights.

The orchestra will be accompanied by a state of the art fountain system, similar to World of Color at Disney California Adventure. It truly will be a sight to behold. These additions will add to a park in need of things to do, and will certainly make it a full day park, encouraging guests to stay until the park's closing.

With these additions comes our ad campaign, Discover Disney will encourage guests to discover everything Disneyland Paris Resort has to offer; from new attractions and show, to incredible restaurants and one of a kind experiences. There is plenty to discover and do at Disneyland Paris. So, please, join us as we see just what is coming to the Disneyland Paris Resort during this campaign.

Poster 1

Poster 2

Poster 3

Poster 4



The following is our video presentation reel. It is intended as an outline for DLPR Managment and Disney Marketing to outline our concept of "Discover Disney", and why it is a enticing and relevant marketing campaign.

The video presentation is broken into 4 sections:

1) Team Sea Intro
2) Short Slideshow outlining the previously judged expansions / additions to DLPR
3) Animated "hype" video targeted to explain what the "Discover Disney" campaign is about, and what it means.
4) A 30 second TV spot done as a storyboard mock up (as we couldn't hire live actors). In addition, this spot would have a voiceover track that can be recorded in multiple languages. English and French scripts are included below, as examples:

Scene a) - Flying into Disney, see castle
No Voiceover

Scene b) - Approaching the Pirate Ship
Voiceover (English) - "What is Discovery?"
Voiceover (French) - "La Découverte de ce que l'on?"


Scene c) - Kid picks up and looks through the telescope
Voiceover (English) -"Life is about Discovery!"
Voiceover (French) - "La vie est de découvrir!"


Scene d) - New Attraction - Sinbad
Voiceover (English) -"Discover the adventure!"
Voiceover (French) - "Découvrez adventure!"


Scene e) - New Attraction - Restaurant
Voiceover (English) -"Discover each other!"
Voiceover (French) - "Découvrez amours!"


Scene f) - New Attraction - City Lights
Voiceover (English) -"Discover the glamour!"
Voiceover (French) - "Découvrez charme!"


Scene g) - Kid looks at telescope with wonder
Voiceover (English) -"Discover the magic!"
Voiceover (French) - "Découvrez magie!"


Scene h) - Telescope sparkles with "magic"
Voiceover (English) -"What will you discover today?"
Voiceover (French) - "Que trouverez-vous la prochaine?"


Scene i) - Disneyland Paris Outtro
Voiceover (English) -"Discover Disneyland Paris Resort."
Voiceover (French) - "Découvrez les Disneyland Paris Resort."


Below is the finished presentation. We hope you enjoy it!
And, our French presentation.

For the challenge we ended up collecting lots of amazing feedback about our presentation. We, at Team Sea, would like to thank@@Thrill,@@marni1971, WDW1974,@@Tiggerish,@@sshindel,@@Bob,@@Master Yodaand@@PhotoDave219for taking the time to review our work and give us their amazing and thoughtful feedback and opinions.

Their reviews are posted below.
 

jdmdisney99

Well-Known Member
Original Poster
Challenge 5 - Critiques


Team Land
- Project Manager @IDInstitute, @Zweiland, @Sam4D23, @RMichael21 and @MA Screamin'
CHALLENGE 5: ANOTHER CONVINCING CAMPAIGN
TEAM LAND'S SUBMISSION- A WHOLE NEW WORLD




OUR GOAL:
In the words of Tony Baxter, "Disneyland is charming. Disney
World is spectacular. Euro Disney is beautiful." And indeed it is. Disneyland Paris is known throughout the world as one of the most beautiful Disney resorts. Its perfect combination of beauty and charm not only inspire, but keep guests coming back. We have attempted to capture the resort's uniqueness, beauty, and always-changing attitude in our 'A Whole New World' marketing campaign.

We were inspired by the words of Tony Baxter when creating our campaign. We wanted not only to encourage guests to discover new worlds within the parks, but also to unify the resort with other Disney resorts through the use of similar symbols. The most amazing part of 'A Whole New World' is that it invites the people of the world to gather in this one place and celebrate their different cultures, beliefs, and languages. We want to show people... a whole new world.
I loved the concept you chose. "A Whole New World" is the perfect thread through the campaign to showcase your new attractions, and you did that very well, especially with your first two posters. They perfectly encapsulated your new offerings and made me want to experience them. However, the last two didn't really do anything for me. They were nice and all with the borders and graphics, but it didn't make me feel like I needed to experience a specific attraction or moment at the resort. While we're still talking about your theme, I should bring up your logo. It is an awesome logo. I know where you were coming from with the "Whole New World" thing (with flags), but it just didn't really work. You should have gone with some more whimsy like a flying carpet. Your video was also well executed and edited, almost to perfection. On the other hand, it wasn't very specific to your attractions or your campaign. It was a commercial reel of the resort, which is what was requested, but it didn't really show any of your new experiences. The only connection to your campaign was a new caption every ten seconds or so. Your other experiences to make the year fun were a nice touch that I didn't expect, and I especially loved the use of the LED lights in Main Street buildings for the parade. Oh, and kudos on making a French duplicate, though there were some mistakes in grammar and I was hoping for a French song in the video. You also had a great testimonial that supported your concept. Overall, great job on the editing side of things, not as much on the focus. :)



Team Sea - Project Manager @tcool, @MonorailRed, @Voxel, @englanddg and @JokersWild

Challenge 5
Another Convincing Campaign


We're heading back to France in a commercial fashion. Through advertisements, that is.

Our two remaining teams are required to create a campaign advertising the Disneyland Paris Resort, specifically highlighting the additional attractions your teams thought up back in Challenges 1 & 2.

Some of you may recognize this Challenge. Like the domestic counterpart contestants completed last season, you are required to include the following:
  • an original slogan
  • a 2:00 commercial reel/presentation
  • a series of 4 posters
  • testimonials from someone on this forum

Remember to tie everything together with an overarching theme, and you'll do just fine!

Team Sea Presents
Discover Disney


For this project, we were assigned the task of creating a new campaign for the Disneyland Paris Resort to accompany the attractions we created during projects 1 and 2 of this season.

It's been a difficult journey, but we believe that we have come up with a great campaign that will attract all types of families, and really help Disneyland Paris and Walt Disney Studios Park flourish and grow. Team Sea proudly presents our campaign, Discover Disney.

Life is about discovery. At the Disneyland Paris Resort, guests are encouraged to explore and discover new and exciting worlds at some of the best themed attractions in the world.

The Discover Disney campaign will come with the openings of a brand new attraction in Adventureland at Disneyland Paris, The Voyage of Sindbad, a brand new land with a brand new E-Ticket experience at the Walt Disney Studios Park, Hollywoodland featuring The Gangsters of Hollywoodland, and a brand new nighttime spectacular for the Walt Disney Studios Park, City Lights.

With these attractions, guests are brought into exciting new worlds that they can explore and discover in ways never before.

The Voyage of Sinbad will be Disneyland Paris' response to the wildly popular Splash Mountain, inviting guests to follow the legendary pirate Sindbad as he journeys across the land searching for riches and adventure. This state of the art flume ride will also be able to operate in the winter months as it is entirely indoors.

Over in Walt Disney Studios Park, a brand new land has popped up. A tribute to the Hollywood that never was and always will be, Hollywoodland brings guests into a romanticized Hollywood of the 1920s. Here, guests will be able to join a group of gangsters as they ravage the famed city in The Gangsters of Hollywoodland.

Elsewhere, guests will be able to receive a wonderful meal surrounded by some of film's greatest landmarks and actors in Le Theatre d'Or. Finally, guests are invited to journey up the famed Hollywood hills and have a one of a kind experience at a recreation of the beautiful Hollywood Bowl. Here, guests will be dazzled by The Walt Disney Symphony Orchestra as they delight guests with some of film's most famous themes in an incredible display called City Lights.

The orchestra will be accompanied by a state of the art fountain system, similar to World of Color at Disney California Adventure. It truly will be a sight to behold. These additions will add to a park in need of things to do, and will certainly make it a full day park, encouraging guests to stay until the park's closing.

With these additions comes our ad campaign, Discover Disney will encourage guests to discover everything Disneyland Paris Resort has to offer; from new attractions and show, to incredible restaurants and one of a kind experiences. There is plenty to discover and do at Disneyland Paris. So, please, join us as we see just what is coming to the Disneyland Paris Resort during this campaign.
Fantastic. I was happy with your theme this week, as it is a good way to inform people about Disney Parks and get them excited. However, it was slightly similar to one of the campaigns last season. Either way, you did an awesome job executing it. Your video was great, a favorite of mine in both seasons. The first part, the presentation, was an impressive way to introduce the idea and lure us in. Then you captured our eyes with the amazing storyboard. It is quite impressive that you were able to put that together as something that actually looks like it could become a commercial tomorrow! Your posters were nice as well. One of them I liked more than the rest. The "Glamour" poster was impressive and centered, and along with it's proper, professional font, left me wishing the others were closer to it in style. My other favorite was the "Each Other" one, as the idea was heartfelt. The others needed a bit more. The fonts stood out, and the "Adventure" one even more so due to the art vs. photography. You also misspelled "Discover" in the latter. Additionally, you gathered a lot of testimonials. Too many. You should have stuck with one that had no negatives in it. I understand where you were coming from, being open to honest input, but it doesn't do well for your campaign. Otherwise, kudos on translating everything to French, though you had one persisting mistake. The proper form would be "découvrez". Overall, amazing job this week!
 

jdmdisney99

Well-Known Member
Original Poster
Challenge 6: Some New Toys
Welcome to Hong Kong Disneyland! This week, contestants are challenged to replace the cheaply done Toy Story Land in the Chinese park. You are required to include multiple experiences, each attractive and fun, acting in a similar fashion as the current Toy Story line-up. The focus shouldn't be on one huge E-ticket, but on these separate D-tickets/C-tickets. You should also include a few merchandising options and food carts/counter service food locations (like Cheshire Cafe). Keep in mind the location of the land and make sure you integrate your theme well!



This weeks Project Managers are;

Land
@Zweiland
Sea
@Voxel

@tcool is the holder of the immunity idol this week, as he was the winning Project Manager in Challenge 5.

This week, as usual, @BryceM will be acting as an adviser along with @Matt7187, like Trump's children and associates on the show.

Please provide at least 5 photos, but at most 15, in order to display your new land. You guys may communicate amongst your teams in a PM I will create and watch over. Ask me any questions there. Due date is Saturday, August 30, at 9 PM EST. After you post your ideas please do not get into personal conflicts with the other team about concepts, or actions of punishment will take place.

Good Luck! :)
 
Last edited:

jdmdisney99

Well-Known Member
Original Poster
Options For Challenge 6 Due Date...

Days;

  • Friday, August 29th
  • Saturday, August 30th
Times;
  • 12 PM EST
  • 3 PM EST
  • 6 PM EST
  • 9 PM EST
  • 11:59 PM EST
 
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