From the
"Is It Just Me, Or...?" file comes this random thought:
Nomenclature. It's an important thing, and Disney
used to be experts at it. In the 1950's and 60's they repurposed key phrasing and nomenclature from the hospitality and entertainment industries and applied it to an amusement park and it blew people's mind; things like calling customers "guests" and calling employees "hosts and hostesses" and that they were "Cast Members" playing a part in a "Show" that was "Onstage" before they went "Backstage" for a break.
Fast forward to 2023, and they've really let those old standards and language go by the wayside. This weekend at WDW the Genie+ system crashed, and so tons of people had to stand in line to get the $29 they paid for Genie+ refunded and/or applied to a different date or park for their future use. So where were they supposed to go? To one of the
"Guest Experience Team" mega-umbrellas plopped around the park.
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A few thoughts come immediately to mind here;
- "Guest Experience Team"? Who thought that was a good idea for an Information & Assistance booth? What are they doing for a guest's experience? How does a guest experience their experience at this umbrella? What the hell does that even mean? Why isn't it just called what it actually is... "Guest Assistance & Information"???
- If the App is such a modern thing, why on earth would you have to stand in line to talk to a kid in a blue polo shirt from the Guest Experience Team to refund your money and fix it for you? Why can't the App just say "We are experiencing technical difficulties. When the App returns to service, you will automatically have the option to receive a full refund or rebook Lightning Lane reservations for a new time or date during your visit. We apologize for the inconvenience."
- Why, why, why have they made operating a theme park so difficult?
- I will bet anyone 100 churros that no Disney executive over the level of Vice President has ever had to hassle with buying their own Genie+ and scrambling for preferred rides and times and then waiting in line for a blue polo shirt at the Guest Experience Team (?!?) umbrella to tell them they drove all the way from Columbus and can't take their kids on Space Mountain even though they shelled out an extra 29 bucks per person. Have a magical day, and don't forget to use Mobile Order if you expect to get lunch.
While the name is incredibly lame, the little umbrella at DLR was a great innovation to solve a problem that TDO didn't ever solve until both coasts finally put the solution into the digital realm.
The umbrella team was originally put into place to steer DAS guest's away from the somewhat time intensive process of having the person with the disability (or someone from their party) go up to the ride entrance and wade through the crowds that are always around it with normal standby guests, FastPass guests, and the usual loitering FastPass guests waiting for their return window to open up. Disneyland eventually realized, sending more people to up to the already busy entrance to stand there while the CM updated their paper card and figured out the return time only caused more congestion, so they came up with scattered kiosks throughout the park that could accomplish this.
It was a great solution and one that I quickly began recommending to TDO at every opportunity; however, it never gained any traction until MDE made the Guest Experience Team a necessity due to the technical headaches that will always be a source of frustration. The reality was that TDO didn't want to staff these kiosks just for DAS.
Eventually, both coasts eventually got a better solution for DAS via MDE eliminating the need to have a CM involved at all.
I did ask one time why the name Guest Experience Team was selected instead of something like Guest Services and was told it was because the primary function of the team was to assist with MDE issues and those that don't/won't deal with the app. Lame answer; but, it's probably accurate in that it does deal with mostly MDE related issues now. Guest Services Team would be so much better.
As to your underlying questions as to "why"... I suspect you really know the answers.
Re: why guests have to go to the umbrella to get your LL$ refunded - because if you don't complain, they don't have to do anything and can keep the money. Having an automated system in place to GIVE YOUR MONEY BACK wouldn't let the poor rubes who think they just wasted their money or saw the long lines at Guest Services or the Blue Umbrella Club and decided to forget it generously donate their money to golden parachute club.
Re: why, why, why they made things difficult - it's because everything that MDE has done is to provide the appearance of value added to guests; but, what it really is designed to do is slow guests down and keep them captive for longer. Advance reservations for parks, dining, rides, and shows means they know you are committed and for how long based on how many of those reservations a guest may have. This idea of keeping a captive audience longer is why the original TDO online FP reservation system didn't let you really get 3 reservations over the course of 3 contiguous hours. The popular attractions always made sure your return times for attraction A were available every 15 minutes at windows beginning at 5 past the hour and attraction B was 15 minutes beginning at 10 past the hour. Just to make sure you were in the park roughly an extra 30 minutes - 1 hour for your set of "free" time saving "Fast"pass.
Of course all this is a charade designed to slow guests down and mask the real reasons guest satisfaction can't be left in the hands of the actual guests in the parks by simply deciding how to spend their time/money by using their feet to go from ride to ride or show or dinner. Because the supply side of Disney parks is now way, way behind the demands of the operational challenges of attendance, the best they could do without investing heavily into having more capacity is this crowd steering smoke and mirrors that we have now. This has morphed into the most extreme forms of crowd steering which is the game of chicken played with prices in trying to price out those that don't have the means to spend as much as those that can.