Latest projections are right in line with what I've said. The movie will near $300 million at the end of its 10-day launch.
It’s going to be a really rich week for Disney’s Frozen 2, so exhibitors expect a lot of popcorn sales. Let’s start with the build of it all: The pic’s official weekend came in at $130.2M, which as we’ve been sayin’ is the best animated pic launch ever in November. Today, with 41% of K-12 […]
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It's currently performing almost as well as Toy Story 4 (another recent Disney animated feature that made money but grossed less than desired). Given that industry bean-counters always count the Thanksgiving week as a double-weekend, Frozen 2 is performing about $20m less than Toy Story at the same point (which received a boost from Fourth of July, but Thanksgiving, Christmas, and Memorial Day are the prime holidays for movies). TS4 came in at 430m for domestic box office revenue, which equates a 200m approx haul for Disney. Frozen 2 is performing slightly under TS4, but with almost no competition until Christmas, my projection of 500m-600m before Disney pulls it (likely in February) looks to be exactly where it will land. On the international side, F2 is performing under F1, but with F1 being the #1 animated film for interational revenue, it's still a bunch of money. But is F2 the hit F1 was? No. It's more in-line with coming just under Coco. Still awesome, but not growing the franchise like Disney wanted.
All that said, merchandising is fine for F2, better than TS4... the only issue with the film's poor reception scores is it might take a hit on a spring home release, but Disney+ changes all of that anyway.