ajrwdwgirl
Premium Member
Speaking of Aldi's. Someone mentioned that they were owned by the same people that own Trader Joe's. I finally got around to checking it out and both are in the same "shopping center" only four doors apart. I've only been in TJ's so my question is are they kind of identical stores or do each have a different target audience?
My impression is that Trader Joe's is marketed more towards a "trendy shopper" and has a whole foods kind of vibe. And Aldi is marketed more at budget shoppers.