Test Track refurb???

[WDWFREAK53]

i'm very confused! I thought it Chevy not GM please tell me why so i won't get confused!

Rather than "GM" as a whole company be the sponsor, Chevy, a sub-brand of GM is now the sponsor.

 

[HMF]

Rather than "GM" as a whole company be the sponsor, Chevy, a sub-brand of GM is now the sponsor.

Likely because
A. The Chevrolet brand is not going anywhere and B. The GM name can be toxic especially in certain parts of Michigan.

 

[ChrisFL]

Likely because
A. The Chevrolet brand is not going anywhere and B. The GM name can be toxic especially in certain parts of Michigan.

or certain parts of Disney message boards

 

[flynnibus]

Likely because
A. The Chevrolet brand is not going anywhere and B. The GM name can be toxic especially in certain parts of Michigan.

plus there are no actual 'GM' branded cars.. all the cars/trucks are labeled with one of their brands.

 

[Lee]

say "what" AGAIN!

I wouldn't...

 

[HMF]

plus there are no actual 'GM' branded cars.. all the cars/trucks are labeled with one of their brands.

What about GMC?

 

[flynnibus]

What about GMC?

The brand is GMC - not GM

Is not the same as

just like the GMC brand is not the same as GMAC (financing) etc.

 

[HMF]

The brand is GMC - not GM

Is not the same as

just like the GMC brand is not the same as GMAC (financing) etc.

Isn't GMC an acronym for General Motors Corporation, though?

 

[cba]

Isn't GMC an acronym for General Motors Corporation, though?

It is.

 

[flynnibus]

Isn't GMC an acronym for General Motors Corporation, though?

Yes - but it's still a distinct brand and division within the company, not just a label for 'GM' cars. They don't label any of their cars GM, but exclusively by their brands.. Chevy, Buick, GMC, Caddiliac, etc. You advertise what you sell and that's effectively what this sponsorship has been changed to.. advertising Chevy - which is GM's highest volume brand in the US.

 

[phi2134]

Who cares about the car brands and what they mean, I say stick to the subject of the thread

 

[unkadug]

Who cares about the car brands and what they mean, I say stick to the subject of the thread

Considering that GM is the sponsor of this pavilion... the brands are on topic.

 

[phi2134]

Considering that GM is the sponsor of this pavilion... the brands are on topic.

Yes, we know Chevy is the sponsor, but why is it important if they sell "GM" brand trucks and cars. It's like saying Germany is a sponsor of world showcase and then talking about what kind of glockenspiels they export.

 

[unkadug]

Yes, we know Chevy is the sponsor, but why is it important if they sell "GM" brand trucks and cars. It's like saying Germany is a sponsor of world showcase and then talking about what kind of glockenspiels they export.

In reality GM is the sponsor...not Chevrolet. They just happen to be pushing Chevrolet at the pavilion.

 

[NoChesterHester]

Beats head against wall... Hope it stops.

 

[HMF]

Who cares about the car brands and what they mean, I say stick to the subject of the thread

I for one am curious and WOM/TT has always been a marketing vehicle for GM so it is relevant to the discussion.

 

[Donald96]

Is there any chance of soft openings on Friday? Hopefully if they're moving cars into the post-show already that means they're close!

 

[Tom]

Well, with any luck we'll run into a soft opening next week.

 

[janoimagine]

Isn't GMC an acronym for General Motors Corporation, though?

It is ... but GMC is basically a higher end version of Chevy Trucks. Like Cadillac to Chevy cars.

 

[alphac2005]

Likely because
A. The Chevrolet brand is not going anywhere and B. The GM name can be toxic especially in certain parts of Michigan.

The main reason that GM is featuring the Chevy brand with Test Track goes along with their other current marketing efforts, as they believe that it should be the focus for mass quantity of sales of vehicles within the United States for GM. I can't remember offhand where I read the article many months ago, but it basically pointed out that Cadillac and Buick are essentially their boutique brands, albeit they now have very nice margins in the United States, and GMC is geared towards the business community. The GM name for all practical purposes with their vehicles (remember when they started to put GM badges on all their cars about 7, 8 years ago?) is all but dead.

Their long-term goal is to have seas of Chevrolets out there known as dependable, quality vehicles akin to Honda and Toyota. As a side-note, my wife and I attempted this in late 2009 with a nice vehicle of theirs and by this March, we traded it in, as the problems that the vehicle had were absolutely unacceptable. Significant, major issues. So, I can't vouch well for their "new quality."

GM is tremendously successful with Buick in China and the resurgence of Buick in the U.S. is icing on the cake for them. For the domestic U.S. market, it's all about Chevy and will remain so.

I hope that helps!