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News Strange rule for Club Cool farewell
- Thread starter DisneyDefenders
- Start date
World_Showcase_Lover007
Well-Known Member
At this point, I’m convinced that cast members simply make up things to see if guests will unwittingly go along with it.
SirWillow
Well-Known Member
Hey, I know that guy from somewhere....
Oh, that's right! It's me!
@WDW862 thank you for the shoutout to let me know. And
maybe sometimes. But in this case, no, they aren't making it up. Because the Coke symbol is a trademarked logo, and Disney would be selling that photo for money, they would have to pay Coke a part of the proceeds, a licensing fee essentially, in order to use their logo in the photo. And Disney doesn't want to do that. So no logos or brand names in the Photopass photos- at least not ones that the park is "in control of" such as on signage.
SirWillow
Well-Known Member
Not exactly. If it was a photo that a guest was taking it's not a problem since it's non-commercial photography. As far as Coke is concerned, that's free publicity and there's no money involved so it doesn't infringe on anything.
However, Disney photopass photos are commercial photography. They are being sold at a profit to others, and if that logo is in the photo, then Disney is now making money at Coke's expense. That's a whole different can of worms, and doing that Coke would then be entitled to a portion of that money being made because they are contributing to it. Easiest solution- make sure the logo isn't in the photo so Disney doesn't have to pay Coke for it.
and you see a Coke can in a movie you can bet that there was some money or signed agreements made for it to happen. It's well known that firms like Coke and Pepsi work deals for "product placement" in films. It's not done free or without legal contracts being done.
You got it.
Lawsuits or having to share the funds and figuring out how many photos with which logos were sold for how much... ick. Just easier to not mess with it.
DisneyCane
Well-Known Member
I'd pay $10 to enter a mountain dew pavilion where they sold all the limited time flavors (without the sucralose that they ruined citrus cherry with). I might never leave.
Figments Friend
Well-Known Member
How about Mr. Pibb?
I was first introduced to it in Florida in the 80s and liked it a lot.
Never saw it up here in the North until the early 2000s.
It's a Coca-Cola product now, thus it's much easier to find now then before it seems.
At least CEC has Pepsi distribution now.
You must have been thrilled when the company made the switch some years ago!
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How so? In the early years of both DL and MK, Pepsi and Coke were both corporate sponsors and were served simultaneously in each park. Pepsi sponsored facilities and was served on the west side of the parks, while Coke sponsored facilities and was served on the east side.
Even though Pepsi's influence has been forever immortalized in Henry's exclamation at the top of the show that the bears "have a lot to give," which was a reference to the "You've got a lot to give, Pepsi's got a lot to give" slogan of that era.
It was a harmonious relationship that was renegotiated when the contracts expired. There's no reason to think that Disney wouldn't consider renegotiating its current contract when it expires too, if they saw a benefit to switching to a different provider. Sponsorships and corporate partnerships come and go all the time. How would this one be any different?
Your points remain valid but I am fairly certain that the reference was finally removed durring the refurbishment and editing down of the show about five years ago now.
Also, I am sure it is a company by company basis on what they want and are willing to share(or willing to pay/sacrafice to not share with competetor ad space or products in the park, resort movie etc...
but for anyone that doubts it could happen just because Coke and Pepsi margins are so far apart, look at Joffery's and Starbucks.
Cmdr_Crimson
Well-Known Member
So, if someone is wearing a small nike or Coke logo on their shirt does it get blurred out when you view it on photopass?
Jon81uk
Well-Known Member
My favourite story of product licensing was when M&Ms were approached about their candy being used in ET when Elliot uses a trail of sweets to get ET to approach. M&Ms said no, it seems creepy that an alien is meeting a child. So Universal went to Hershey's and asked if they could use Reeses Pieces, they said yes and sales of Reeses Pieces really increased following the films success!
tissandtully
Well-Known Member
That’s a pretty old photopass rule, you aren’t even allowed to hold up non-Disney signs in photos. Not indicative of any changes.
DisneyCane
Well-Known Member
Based on the video above I don't think so. In that case, the guest already paid Coke for the logo via the cost of the shirt which is higher than the same shirt would be if it was blank. With the cups, Coke is essentially paying Disney so they don't want Disney getting paid for the logo.
In reality it probably has more to do with the legalities of protecting trademarks. If they allowed Disney to sell their logo as part of a picture a shirt manufacturer could try and make the case that Coke, by extension is giving permission to others to sell items with the Coke logo without compensation.
The Empress Lilly
Well-Known Member
The OP is correct.
Me I've got 'I ♡ Walmart' tattooed on my forehead, and so WDW declines to sell me a PhotoPass subscription.
I also have to transfer $0.45 to the Walton family every time I take a holiday picture, plus $0.12 every time I look in a mirror
Me I've got 'I ♡ Walmart' tattooed on my forehead, and so WDW declines to sell me a PhotoPass subscription.
I also have to transfer $0.45 to the Walton family every time I take a holiday picture, plus $0.12 every time I look in a mirror
SirWillow
Well-Known Member
It's signage and logos that Disney has full control over. So in the case of shirts worn by guests, no it won't get blurred out (though if it is a product that Disney doesn't want it's product and characters to be associated with, they will find creative ways to hide the logos, such as have the character block it or put the guest behind others). But when it's things that Disney does have control over- signs in the parks and stores being the biggest example- then they won't shoot it.
Its why when we were shooting photos at Rock N Roller Coaster we were supposed to cover up both the Hanes logoed guitar pick and at least part of Aerosmith's name. In fact that spot was kind of a sore spot and had issues because of some photographer's inability to do that, causing the QA department to have to be careful in screening and sometimes have to "hide" the photos from the guests so they couldn't be sold.
Come on now. If it was at Disney it would be more like $99.
Buried20KLeague
Well-Known Member
You might wanna pass on Shanghai Disneyland, then...
Buried20KLeague
Well-Known Member
Dangit. I replied before I saw you beat me to it.
hauntology
Active Member
honestly if it became Pepsi...the only person that change would please is ME: I am a Pepsi fanatic and it's always going to be my favorite soda. too bad that's such an awful idea and nobody vibes with Pepsi as hard as Coke.
do you think they made you cover the logo if Disney uses the photopass photos from the last day at Club Cool for marketing about Epcot Nostalgia? Who knows lol
do you think they made you cover the logo if Disney uses the photopass photos from the last day at Club Cool for marketing about Epcot Nostalgia? Who knows lol