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Star Wars Land announced for Disney's Hollywood Studios

WDW Pro

Well-Known Member
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Man and here I was thinking that Disney got a big cut from the gazillion toys and other Star Wars branded items that are sold practically everywhere. SW generates $2-3 billion a year just from merchandise sales.
"Disney’s remarks mirror the numbers Hasbro reported for its partner brands. Star Wars merchandise sales have been declining ever since October 2016 (remember that Disney’s fiscal year ends in September).
But not only merchandise seems to be affected, since Star Wars book sales and comic book sales are also down. So Star Wars as a whole seems to be in decline at the moment.

Now, it’s impossible to say how much of the revenue and ratings decline is due to decreasing Star Wars merchandise and book sales, Disney has an expansive list of licensed products out there.
But Disney’s fiscal year 2018 saw three major Star Wars releases, Battlefront II, The Last Jedi and Solo. That overall Consumer Products & Interactive revenue and earnings are down nevertheless should be reason to be worried for Disney. We’ve never had as much Star Wars content as in that period and if Star Wars was still a powerhouse revenue should have increased, especially given Marvel’s strong performance. But all signs we have say that 2018 was a very bad year for Star Wars merchandise and Disney sees this as decreased revenue from licensing, books and games.

And to add insult to injury Disney doesn’t mention Solo – A Star Wars Story by name even once in its report. When they talk about significant studio releases The Last Jedi is listed among “other significant titles”, but Marvel is mentioned first and foremost when Disney talks about increased revenue for their Studio Entertainment segment."

http://www.jeditemplearchives.com/2019-01-14-disneys-2018-annual-report-sees-star-wars-in-decline/

Additionally, note that Star Wars merchandise revenue does not equate profits. Hasbro has been very vocal in noting that Star Wars declines in sales have hurt them badly, and they get a significant portion of the revenues -- not just Disney. That's not considering the retail chains, the supply chains, the cost or production, etc.

You clearly misread my post.

Last Jedi made a lot of money, but that doesn’t mean people were happy with it.
Since that is your point, I think you're accurate.

You may not have liked it (which is, of course, fine), but surveys done (and I mean real, scientifically conducted surveys, not internet polls) have shown that the vast majority of the movie going public loved the movie.
Those "real, scientific" surveys don't exist. The only thing they did with Last Jedi even close to that is the CinemaScore, which is often manipulated within the industry. TLJ was bludgeoned on every single site where fans could leave reviews, and the MetaCritic audience score is a miserable 4.4.

https://www.metacritic.com/movie/star-wars-episode-viii---the-last-jedi
 

RobWDW1971

Well-Known Member
Some of this is news to me. I'll be watching for more information.
The new land has been wide open with no restrictions since 5:00 on Monday. Parks continue to be incredibly slow in the middle of summer - I haven't seen Pirates with more than a 5 minute wait this week. Will change once the AP's are unblocked and ROTR finally opens, but going to be an ugly summer.
 

jt04

Well-Known Member
The new land has been wide open with no restrictions since 5:00 on Monday. Parks continue to be incredibly slow in the middle of summer - I haven't seen Pirates with more than a 5 minute wait this week. Will change once the AP's are unblocked and ROTR finally opens, but going to be an ugly summer.
SoCal must be in recession. This is a narrow window for people to get to see GE with light crowds.
 

WDW Pro

Well-Known Member
SoCal must be in recession. This is a narrow window for people to get to see GE with light crowds.
If so, it's the only place in the country. Sub 4% unemployment rate means this is just about as good as it gets. Enjoy the economy while this ride lasts.
 

jt04

Well-Known Member
If so, it's the only place in the country. Sub 4% unemployment rate means this is just about as good as it gets. Enjoy the economy while this ride lasts.
It might very well be the only place. I'm convinced economic growth is almost entirely dependent on stable energy costs. The USA finally has some say in the matter. They don't understand that in California.

Not a political statement just about energy costs impacting the Disneyland customer base potentially. IMO.
 
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Hawkeye_2018

Active Member
I'm guessing interest in GE will pickup quite a bit when new content (movies/shows) are released. But, I'm wondering if they end up putting this SW hotel on hold. I thought it was a bad idea from the beginning.
 

WDW Pro

Well-Known Member
I'm guessing interest in GE will pickup quite a bit when new content (movies/shows) are released. But, I'm wondering if they end up putting this SW hotel on hold. I thought it was a bad idea from the beginning.
It's already vertical with concept art out there. Their best chance right now is to knock it out of the ballpark with Episode 9. If not, they've done real damage to the franchise for a significant amount of time. Imagine if in Endgame, Ironman's character arc was completely flipped at the last minute, and he literally died of exhaustion after skipping out on any real fight. That would be ridiculously stupid and people would be fleeing Marvel like crazy. Instead they did it the right way and people love Marvel even more. Yet, Lucasfilm actually went full stupid with Luke, and did so after 40 years of people waiting to see him as a Jedi Master. Genius!
 

Hawkeye_2018

Active Member
Marvel is much bigger than Iron Man. Just as SW is much bigger than Luke. And SW has survived after much worse movies than TLJ.

My point though, is Disney seems to have gotten way too aggressive with the SW IP in their parks. And I'm saying this a huge SW fan.
 

KevinPage

Well-Known Member
So because the lines are not 10 hours long and they've worked out a good virtual system, it's a failure?

People need to get a grip
Exactly. Disney doesn’t **** of guests with a silly PR stunt and that’s a bad thing?!?!?! LOL

OMG, TLJ didn’t make 50 bajillion dollars therefore Star Wars is on life support and Disney is losing $$$. 🤣
 

jt04

Well-Known Member
Exactly. Disney doesn’t **** of guests with a silly PR stunt and that’s a bad thing?!?!?! LOL

OMG, TLJ didn’t make 50 bajillion dollars therefore Star Wars is on life support and Disney is losing $$$. 🤣
Episode 9 and RotR will cause them to run to their next fake news cause of the month. I have high hopes for Ep. 9.
 
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TP2000

Well-Known Member
So because the lines are not 10 hours long and they've worked out a good virtual system, it's a failure?

People need to get a grip
The Virtual Queue system was turned off in late afternoon on the first day (Monday), and has not been turned on since. For the past two days Star Wars Land has just been open access to anyone who wants to wander in, all day from 8:00AM to Midnight.

The weather in Anaheim is typically SoCal summer perfect; here at 3:00 PM it is currently sunny and 74 degrees with a light sea breeze.

Here is a tweet from about an hour ago, which sums it all up. All other E Tickets in both Disneyland and DCA currently have a 5 to 30 minute wait. Both parks are basically dead.


EDIT: Now at 4:00pm Disneyland time, the current posted wait time for Millennium Falcon is 35 minutes.
 
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justintheharris

Well-Known Member
It should have been expected.

* They raised prices significantly on APs. Possibly more than the market can really bear.
* They instituted blackout dates for non-signature APs, which they haven't done in the past for June.
* They basically said "biggest thing ever. Massive crowds".
* They pumped up the new land but made it reservation only. So there was lots of good press, but it didn't last because people couldn't see it for themselves.
*Are people even aware that the reservation system is over?

I think that the combo of all those things plus the fact that DLR is very different than WDW contributed to a perfect storm. The smart thing for them now is to start advertising it like crazy, and lift the Deluxe AP blackouts.

I also don't think you'll see a repeat of this in WDW.
But that happens for probably every expansion. Something different is afoot.
 

TP2000

Well-Known Member
But that happens for probably every expansion. Something different is afoot.
Bingo! Something different is definitely afoot here. This is not normal, and not what was supposed to happen.

It's turning into a gorgeous SoCal summer evening here at 7:00pm, and Disneyland is dead and open until Midnight. They haven't used the Star Wars Land Virtual Queue system since Monday afternoon.

The wait time for Millennium Falcon is currently listed at 35 minutes, but likely actually running less than that. All other E Tickets at Disneyland and DCA are in the 5 to 25 minute range right now. I'm having dinner on the patio as I type this and then am going to Uber over to Disneyland to go ride Millennium Falcon a couple of times just to see Star Wars Land for the first time myself and see what all the non-fuss is about. Wish me luck!
 

WDW Pro

Well-Known Member
The Virtual Queue system was turned off in late afternoon on the first day (Monday), and has not been turned on since. For the past two days Star Wars Land has just been open access to anyone who wants to wander in, all day from 8:00AM to Midnight.

The weather in Anaheim is typically SoCal summer perfect; here at 3:00 PM it is currently sunny and 74 degrees with a light sea breeze.

Here is a tweet from about an hour ago, which sums it all up. All other E Tickets in both Disneyland and DCA currently have a 5 to 30 minute wait. Both parks are basically dead.


EDIT: Now at 4:00pm Disneyland time, the current posted wait time for Millennium Falcon is 35 minutes.
But Jt04 believes those photos are "fake news".

There are 57 different reasons you can invent for why Disneyland is empty at the same time they open a BILLION dollar, largest expansion in the history of the park. But there is only one reason that is actually realistically true: People... don't... care. And once you accept that people don't care about a billion dollar Star Wars expansion, then you can wrap your head around what level of damage has been done to that franchise.
 

mikejs78

Premium Member
But that happens for probably every expansion. Something different is afoot.
Bingo! Something different is definitely afoot here. This is not normal, and not what was supposed to happen.

It's turning into a gorgeous SoCal summer evening here at 7:00pm, and Disneyland is dead and open until Midnight. They haven't used the Star Wars Land Virtual Queue system since Monday afternoon.

The wait time for Millennium Falcon is currently listed at 35 minutes, but likely actually running less than that. All other E Tickets at Disneyland and DCA are in the 5 to 25 minute range right now. I'm having dinner on the patio as I type this and then am going to Uber over to Disneyland to go ride Millennium Falcon a couple of times just to see Star Wars Land for the first time myself and see what all the non-fuss is about. Wish me luck!
It absolutely does.*not* happen for every new opening. They've never done massive blackout dates like this. They've never raised prices this much, this fast. They've never pushed the idea that it would be SO HUGE before - with reservations, virtual queues, etc...


But Jt04 believes those photos are "fake news".

There are 57 different reasons you can invent for why Disneyland is empty at the same time they open a BILLION dollar, largest expansion in the history of the park. But there is only one reason that is actually realistically true: People... don't... care. And once you accept that people don't care about a billion dollar Star Wars expansion, then you can wrap your head around what level of damage has been done to that franchise.
Fake news. If that were the case, Disneyland would be as busy as it usually is in June but Galaxy's Edge would be dead. Instead all of DL is dead. Your hatred of the new movies is clouding your logic.
 

doctornick

Well-Known Member
But Jt04 believes those photos are "fake news".

There are 57 different reasons you can invent for why Disneyland is empty at the same time they open a BILLION dollar, largest expansion in the history of the park. But there is only one reason that is actually realistically true: People... don't... care. And once you accept that people don't care about a billion dollar Star Wars expansion, then you can wrap your head around what level of damage has been done to that franchise.
No. Because if this was just about Star Wars then the rest of the park would be its usual mobbed self for late June. Instead its a veritable ghost town. If it it was just that people hated Star Wars that wouldn't stop them from riding Splash Mountain.

I have a strong feeling that we'll see the land at DHS be a madhouse at opening because Disney will do a 180 and actually encourage people to come to the opening and not do any blackouts (which I don't think was planned anyway). Certainly the reservation system which seemed to perhaps deter guests will not be used.
 

Joesixtoe

Active Member
It's already vertical with concept art out there. Their best chance right now is to knock it out of the ballpark with Episode 9. If not, they've done real damage to the franchise for a significant amount of time. Imagine if in Endgame, Ironman's character arc was completely flipped at the last minute, and he literally died of exhaustion after skipping out on any real fight. That would be ridiculously stupid and people would be fleeing Marvel like crazy. Instead they did it the right way and people love Marvel even more. Yet, Lucasfilm actually went full stupid with Luke, and did so after 40 years of people waiting to see him as a Jedi Master. Genius!
Exactly what I have been saying all along. We got to see Yoda, OB1, and Palps do some cool stuff in the prequels, so we wanted to see Luke do the same. Lucasfilm just didn't get this since they are so involved with all aspects of the galaxy st
ory as a whole, that they didn't understand our connection to Luke. Honor the past while bringing in new characters, that simple.
 
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