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Star Wars Land announced for Disney's Hollywood Studios

Incomudro

Well-Known Member
And you were expecting what? A free cupcake? ;)

In all seriousness, Star Wars Land does not explain weak attendance across both US resorts.

Prices that may have finally started out-stripping demand could but there is no easy immediate fix for that. Last thing they want to do is lower prices and there's only so many creative ways to bundle discounts without it being obvious that they are acknowledging a problem.

What I don't get is why they aren't proudly trumpeting how their efforts to thin out attendance and create a more enjoyable experience for all those higher spend guests is finally working. I mean, that's what all this pricing was about, right? Redusing crowds, right? Right? :hilarious:
Frankly, I'm hoping that when I go to Galaxy's Edge in WDW in April that it still won't be crowded.
That's wishful thinking, since RotR will be open by then.
In any event, when it comes to increasing the publics interest in GE - Disney ought to focus on adding in more of what they claimed would be there in the first place - streetmosphere - than on upping the advertising.
 
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mdcpr

Well-Known Member
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This is so sad, so desperate instead of just waiting for the land to be completed and then really launch an actual marketing plan.
 

doctornick

Well-Known Member
And you were expecting what? A free cupcake? ;)

In all seriousness, Star Wars Land does not explain weak attendance across both US resorts.
Except perhaps unintentionally if people were deferring trips they otherwise would have taken due to either (1) fear of large crowds at GE opening or (2) wanting to have the full SW experience and waiting up

I thought some have indicated that 2020 spring booking are very strong at this point, which could suggest these are playing a role. I know my family has been planning a 2020 trip for a while because we wanted to wait until the SW hype and business died down before we went. Seems like we may have miscalculated. :confused:

Prices that may have finally started out-stripping demand could but there is no easy immediate fix for that. Last thing they want to do is lower prices and there's only so many creative ways to bundle discounts without it being obvious that they are acknowledging a problem.
I still think this is the biggest factor of all, especially the huge jumps in AP prices.

This is so sad, so desperate instead of just waiting for the land to be completed and then really launch an actual marketing plan.
Agree - why not make the push closer to the opening of RotR. And, while they are at it, try to make that a splashy "full" grand opening by actually including some droids/aliens and streetmosphere.
 

Dan deesnee

Well-Known Member
A media blitz only works if people that HAVE been to the land love it, and the people you are advertising to can afford it.

In not sure this will do anything substantial for attendance. It won't hurt though and if those people they are advertising to don't visit till next year maybe thats enough time to add a show, some fire works, and more recognizable characters.
 

ImperfectPixie

Well-Known Member
Disney created a Star Wars version of a renaissance faire with one ride, then "Sheldonized" it with too-strict a story/time-line, too many rules, and not enough entertainment or spontaneity. Hubby and I have been attending ren-faires for decades, and most of the fun is being dressed up and interacting with the people who work there and the other fans, and the entertainment. It's very common for us to drop a small fortune on merchandise and more costume/weaponry pieces when we go...and there's stuff we've purchased over the years all over our house. No one gives two nickels if they see two King Arthurs or two William Wallaces at a ren-faire (or Darth Vader or Captain Kirk at Comic-Con)...they just want to get dressed up and have fun being entertained while they knowingly over-pay for merchandise, food and drink.

ETA: This is why I think Batuu isn't the grand-slam success Disney thought it would be. They promised immersion...but curtailed it in all the wrong places and locked-in too hard in the others.
 
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camman007

New Member
I think a large problem was the expectations of the land. I remember initially Disney said you would feel the effects of your choices on said rides. Unless this is implemented later with RotR, I haven't seen any mention of this at all. Also, when I first heard a Star Wars land coming to fruition, one of the first things I imagined was a Cantina scene akin to what we saw in New Hope or at the very least a wide range of alien species roaming around so you truly FEEL like you're in the Star Wars universe. I think part of works so well in the Harry potter lands is the fact that you FEEL like you're in a wizarding community e.g. guests around you are waving wands around, in school robes, drinking butter beer, etc.
 

ImperfectPixie

Well-Known Member
I think a large problem was the expectations of the land. I remember initially Disney said you would feel the effects of your choices on said rides. Unless this is implemented later with RotR, I haven't seen any mention of this at all. Also, when I first heard a Star Wars land coming to fruition, one of the first things I imagined was a Cantina scene akin to what we saw in New Hope or at the very least a wide range of alien species roaming around so you truly FEEL like you're in the Star Wars universe. I think part of works so well in the Harry potter lands is the fact that you FEEL like you're in a wizarding community e.g. guests around you are waving wands around, in school robes, drinking butter beer, etc.
The sad part is they don't even have to hire actors to be the aliens - just lift the ridiculous no costumes rule. People spend huge amounts of time creating their own costumes for Comic-Con...they would for Batuu, too, if Disney let them.
 

Incomudro

Well-Known Member
The sad part is they don't even have to hire actors to be the aliens - just lift the ridiculous no costumes rule. People spend huge amounts of time creating their own costumes for Comic-Con...they would for Batuu, too, if Disney let them.
I don't agree with them lifting the no costumes rule at all.
Too many potential problems with this one.
Time Square costume characters come to mind.
Yes Disney will never be Times Square, but people it's not good.
 

MrPromey

Well-Known Member
Agree - why not make the push closer to the opening of RotR. And, while they are at it, try to make that a splashy "full" grand opening by actually including some droids/aliens and streetmosphere.
If they'd taken this approach, they could have sort of retroactively spun the itial issues as the results of a sort of "soft opening" and fixed a few thing like stremosphere along with the opening of RotR and kind of played it off like these changes were always coming.
 

Mickeyboof

Well-Known Member
If they'd taken this approach, they could have sort of retroactively spun the itial issues as the results of a sort of "soft opening" and fixed a few thing like stremosphere along with the opening of RotR and kind of played it off like these changes were always coming.
Didn’t Iger use the word “preview” when he said the land would open early?

If so, technically we are still in a preview.

I have faith by Rise opening we might see a bolstering of entertainment and life on this planet.
 

ImperfectPixie

Well-Known Member
I don't agree with them lifting the no costumes rule at all.
Too many potential problems with this one.
Time Square costume characters come to mind.
Yes Disney will never be Times Square, but people it's not good.
I'm talking strictly for Galaxy's Edge. People don't want to dress like Cinderella or Mickey Mouse to visit a Star Wars land. And if quality is the concern...check out some of the costumes people make for Comic-Con and ren-faires - some of them are Hollywood quality. My husband knows someone who built a functioning Davy Jones mask - the tentacles move independently of one another - it's amazing.

Disney promised an immersive land. Part of feeling immersion is being able to dress up. Sure, there are varying levels of quality, but if they upped their costume offerings to include a wide price range, rented costumes as well, and actually allowed guests to wear them, I think we'd see a much different Batuu than the one we're seeing now. (And I would bet $50 that 90% or more of the costumes would be better quality than the robes they put on the kids for Jedi Training.)
 

MrPromey

Well-Known Member
I don't agree with them lifting the no costumes rule at all.
Too many potential problems with this one.
Time Square costume characters come to mind.
Yes Disney will never be Times Square, but people it's not good.
You don't want guests confusing other guests with cast members - plain and simple - and with 501st's level of costume design, you'd have guests with better costumes than Disney's own folks which would become a problem, fast.
 
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ImperfectPixie

Well-Known Member
You don't want guests confusing other guests with cast members - plain and simple - and with 501st level of costume design, you'd have guests with better costumes than Disney's own folks which would become a problem, fast.
It's not as hard to tell people who work at costumed events from those attending who are wearing costumes as people think.
 

Incomudro

Well-Known Member
I'm talking strictly for Galaxy's Edge. People don't want to dress like Cinderella or Mickey Mouse to visit a Star Wars land. And if quality is the concern...check out some of the costumes people make for Comic-Con and ren-faires - some of them are Hollywood quality. My husband knows someone who built a functioning Davy Jones mask - the tentacles move independently of one another - it's amazing.

Disney promised an immersive land. Part of feeling immersion is being able to dress up. Sure, there are varying levels of quality, but if they upped their costume offerings to include a wide price range, rented costumes as well, and actually allowed guests to wear them, I think we'd see a much different Batuu than the one we're seeing now. (And I would bet $50 that 90% or more of the costumes would be better quality than the robes they put on the kids for Jedi Training.)
I understand.
I believe the potential for things to get out of Disney's control is something Disney would like to avoid.
Some kid interacts with some person in a costume that said kid thinks is a Disney character - but that character is just some schmuck from who know where?
I wouldn't want to risk that if I were Disney.
 

MrPromey

Well-Known Member
I'm talking strictly for Galaxy's Edge. People don't want to dress like Cinderella or Mickey Mouse to visit a Star Wars land. And if quality is the concern...check out some of the costumes people make for Comic-Con and ren-faires - some of them are Hollywood quality. My husband knows someone who built a functioning Davy Jones mask - the tentacles move independently of one another - it's amazing.

Disney promised an immersive land. Part of feeling immersion is being able to dress up. Sure, there are varying levels of quality, but if they upped their costume offerings to include a wide price range, rented costumes as well, and actually allowed guests to wear them, I think we'd see a much different Batuu than the one we're seeing now. (And I would bet $50 that 90% or more of the costumes would be better quality than the robes they put on the kids for Jedi Training.)
I get what you're saying but that's kind of part of the problem.

Doesn't matter how in-character he is or how good of a costume that convicted sexual predator is wearing, I really don't want him putting an arm around my child while I go to take a picture.

This is of course, a potential issue anywhere, including at ren-fairs and cons but at least in those environments, it's clear that most of these other people are all just others that have paid for admission like you. At WDW, that wouldn't be apparent.
 
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MrPromey

Well-Known Member
It's not as hard to tell people who work at costumed events from those attending who are wearing costumes as people think.
In the case of Star Wars, you have members of the 501st (costume screen accuracy is a requirement) making and wearing stuff Disney can't because of OSHA laws and worker unions, though.* They've gotten around this little problem in the past by working with 501st for some parade-like events where they bring these people in with free park tickets instead of money but in those instances, Disney was still in control of the people in costume.

If they were to make it a free-for-all, they wouldn't be in control and I could see that creating issues.

*by which I mean most cast would refuse to get into or wear for any amount of time, some of these costumes for walk-around due to safety/discomfort.
 

nickys

Premium Member
I'm talking strictly for Galaxy's Edge. People don't want to dress like Cinderella or Mickey Mouse to visit a Star Wars land. And if quality is the concern...check out some of the costumes people make for Comic-Con and ren-faires - some of them are Hollywood quality. My husband knows someone who built a functioning Davy Jones mask - the tentacles move independently of one another - it's amazing.

Disney promised an immersive land. Part of feeling immersion is being able to dress up. Sure, there are varying levels of quality, but if they upped their costume offerings to include a wide price range, rented costumes as well, and actually allowed guests to wear them, I think we'd see a much different Batuu than the one we're seeing now. (And I would bet $50 that 90% or more of the costumes would be better quality than the robes they put on the kids for Jedi Training.)
I think you mean Star Wars fans don’t want other people to dress like Cinderella or Minnie Mouse.

But if the family is going to DHS and look at SW:GE, little Chloe would be quite happy to go dressed as Moana. And even more problematic for Disney is that little Jake would quite happily wear his Spider-Man costume.
 

RobWDW1971

Well-Known Member
Didn’t Iger use the word “preview” when he said the land would open early?

If so, technically we are still in a preview.

I have faith by Rise opening we might see a bolstering of entertainment and life on this planet.
Doesn't matter what Iger said, they marketed it as "Star Wars Land Now Open" on TV, radio, billboards and charged full rip. Spinning after the fact that "never mind, that was just an out of town tryout" is even worse.

I don't see an asterisk after "Now Open"B8CCF2DD-0E9B-4D26-9023-A671FC48EFA0.jpeg
 
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RobWDW1971

Well-Known Member
I understand.
I believe the potential for things to get out of Disney's control is something Disney would like to avoid.
Some kid interacts with some person in a costume that said kid thinks is a Disney character - but that character is just some schmuck from who know where?
I wouldn't want to risk that if I were Disney.
I don't know, I interacted with some pretty surly Oga's hostesses ;)
 

ImperfectPixie

Well-Known Member
I think you mean Star Wars fans don’t want other people to dress like Cinderella or Minnie Mouse.

But if the family is going to DHS and look at SW:GE, little Chloe would be quite happy to go dressed as Moana. And even more problematic for Disney is that little Jake would quite happily wear his Spider-Man costume.
That's not what I'm saying at all, actually.

What I'm saying is part of the reason people aren't flocking to Batuu like Disney thought they would is because they removed a huge part of what makes immersion fun to begin with - the ability to wear costumes and literally be someone else for a day.
 
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