solidyne
Well-Known Member
So maybe the question is, "What would Disney do in response to Wizarding World if they had licensing rights to Star Wars but didn't own outright the Lucasfilm IP?" In other words, if they never had bought Star Wars, would they have created a huge immersive land based on some other IP?Nothing.
Disney has had the theme park rights to Star Wars since Ron Miller (not Eisner) started the negotiations with George Lucas in the early 80s.
After Star Tours the most they ever did with the property were dance shows and ones were kids would play with plastic light sabers. The company was more than content to cash in on nostalgic and cross brand (ie Jedi Mickey) merch for many years.