I like how Captain Rex from Star Tours makes a return as a DJ. While it's not news that SW:GE won't be your typical theme park experience I'm continually impressed by LucasFilm's approach to retail in the new land. From the article:
“You’re gonna go to Batuu [the fictional outpost planet where Galaxy’s Edge is set] and you are not gonna see T-shirts with the Star Wars logo on it. You are going to be in an authentic Star Wars environment, and the things that you can eat and things that you can buy and things that you can see, all are within the world of Star Wars — not baseball caps with Star Wars all over it. You’re gonna have that, because fans are gonna bring what they bring to the experience, but from what the park gives to the fans, it’s going to be authentic in universe.”