flynnibus
Premium Member
If it wasn't already popular - it wouldn't have helped with that familiarity front.The Starcruiser seems to require a whole new level of "buy in", both with the aesthetics, the food, the unfamiliar characters (other than Ray, Chewie and Kylo Ren at the VERY end) etc.
At this level of investment on Disney's part, the investment needed on marketing and finally, whether the guests feel whether they can buy-in to this unique story. It should be, as soon as ANY marketing material comes out...the #1 response should be something akin to "OMG THEY DID IT!!" not "Um...really? it doesn't look/feel right"
This would have been made easier if Disney had promoted some shows or previews on Disney+ that were JUST about a storyline and not "Behind the scenes" or something like that. A lot of what we heard about for comics or stupid mentions of Han and Leia were JUST before the whole thing opened.
Remember when people endlessly complained about Hondo in Smuggler's run? He was a major character in their TV show for years. But the majority out there weren't familiar with him.. so pitchforks out.
Part of the entertainment of an interactive live theatre thing is the Discovery portion. Disney was right to not 'lay it all out' - problem is what they did end up picking to lead with was garbage. And this is a low volume thing - you really don't want to oversell it because it just creates even more demand issues or worse.. consumer conflicts where people feel they are being pushed something that doesn't work for them.
Eventually all the expectation angst will pass and people will accept it's not the OT, it's not a WDW hotel, etc and people will be focusing more on what they actually get in their experience.