Guys, remember that juan's hints suggest that the franchises would remain the same as the ones previously announced, so let's remember why we all loved those "princess movies" so much... because they appealed to all.
Belle does have a romantic dance with the Beast...
But Gaston, the epitome of narcissism, storms the castle leading to an epic battle of uppity villager vs. talking featherduster, the village idiot vs. a french candlestick, etc.
Ariel gets her wish to be part of our world...
But not before the pirate-slash-warrior Prince Eric rams a giant boat into a GIGANORMOUS Ursula's side with an accompanying lightning bolt, allowing us to see her skeleton.
Cinderella goes to the ball...
But the mice entertain all beforehand, and when Cinderella's dress is destroyed, some magic old lady comes by and transforms a PUMPKIN into a SHINY COACH.
Dumbo learns to fly...
But he goes through a crazy nightmare of pink elephants and is forced into a burning building.
And Aurora is awakened by a kiss...
But Phillip needs to escape a castle filled with creepy goons, slash through a forest of thorns, and defeat the epitome of all evil (who can just happen to transform into a DRAGON) by throwing a MAGIC SWORD through her chest whilst his thorny surroundings are on FIRE. Which is GREEN.
Disney movies appeal to everyone.
From Belle's message that true beauty is more than just a pretty face.
Ariel's message that even though differences separate us, our bravery and passion can bring us together.
Cinderella's message that true friends and belief in yourself can guide you through the bleakest of problems.
Dumbo's message that you don't need a magic feather to accomplish extraordinary things.
And Auroura's message that true love truly conquers all, even the worst evils.
They don't need "new brands" to attract boys. It seems to me that they're just shifting focus from the distilled girly "dreams come true" idea to the universal messages and the stunning action and magic that make the movies timeless, the ideas that seemed to get glossed over in the original plans.
P.S. sorry for the rant, and I'm looking forward to these changes in attitude in imagineering!