Lucas? How could anyone not see the value there? As you said, anyone could have put out a mediocre film and make a billion. So, Disney's non-stop marketing machine allowed it to put out a mediocre film and make two billion.
I'm going to see that soon ... just to see my 'pal' play Batman. But based on the money it is making, I'm not sure how one can say it was money spent poorly. A bad film that makes huge money and a great film that makes huge money are equal when it comes to both the bottom line and a Studios plans going forward.
I think your bias is showing on this one. BvS is not a good movie or a boon to the company. There is no way on earth you'd ever be here supporting a badly received Disney/Marvel/Lucas pic (I know you haven't seen it yet, but you are clearly aware of its reception). You'd be breathlessly here telling us how terrible it has been received and is not going to make money based on inflated production costs;
IF it was an MCU film. Estimates were BvS required 800 million to break even and current projections no longer seeing it passing the billion dollar mark. A Batman AND Superman AND Wonder Woman Film could not make 1 billion in today's tentpole landscape? This is not the rag-tag group Marvel had to work with for Avengers, this is DC's A-listers. Yes, it's a disaster.
Which brings me circling back to your other comment. Star Wars was not a mediocre film, based on critical and audience reception alone it was at least a good film. I'm not pushing you for perfect here, but it was at minimum good. BvS also demonstrates that a sure thing can't pass 1 billion if it is critically garbage.
You've made a big deal about the Marvel fans coming out of the woodwork post-2009 acquisition... I think you fall on the opposite end of the spectrum, quietly hoping for its failure
because Disney owns them.
I don't get why certain fans are so conflicted with the fact Disney/Pixar/MCU/Lucas are actually more often than not putting out good films. It's just like the Frozen phenomenon where fans begged for a
good Disney Princess film... then they got it... and now they hate it because it became too popular.
(Edit:Sorry
@doctornick - just realized I retread all your points!)