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Bottom line: Marvel most assuredly didn't need Disney. But Bob Iger thought Disney needed Marvel (he may have been right).
Isn't that what we're discussing though? The question is whether Iger made a good move that benefited Disney. Personally, I would say certainly yes and it is something that is a positive as a CEO. And it wasn't a "no brainer" like Pixar and Lucasfilm that any CEO would have done, so I think at least there should be some credit for having the foresight to make the deal.
I would agree that Marvel would have done just fine without Disney, as they had a creative vision and solid plan though at the time producing their own movies was thought to be quite risky. However, being under Disney has probably allowed them to take greater risks and also provided more outlets for revenue generation (got to think that Disney's expertise has significantly boosted consumer product sales over what it would have been as if Marvel were still independent).
I'm going to see that soon ... just to see my 'pal' play Batman. But based on the money it is making, I'm not sure how one can say it was money spent poorly. A bad film that makes huge money and a great film that makes huge money are equal when it comes to both the bottom line and a Studios plans going forward.
That's the thing -- the box office for BvS: DoJ is huge, but as you well know it's profits that companies care about. The production costs for BvS were high ($250M, which some hinted was under reported it was worse) and experts have suggested that it
needs to make over $800M to break even. Due to poor reviews and word of mouth, the films box office performance has plummeted after the huge opening and it looks like it will limp it's way to maybe $900M at best. So, it's not going to make a huge profit at the box office (though of course there's old revenue like merchandise and DVD sales to come).
That said, if it was just an isolated tentpole, no problem. It was expensive, makes a small profit and everyone moves on to the next film. But this isn't an ordinary tentpole for Warner Bros -- this is a pivotal film in their upcoming film slate for years. They needed this film to be more than just a slightly profitable film and, more importantly, they needed it to be well received. Because they wanted it to provide momentum to
all the upcoming DC films. The poor reviews and plummeting box office portends that consumers may be skeptical of DC films in the future, which means it can hurt their revenue for years to come.
Oh, and I hated ... HATED ... Man of Steel.
If you hated Man of Steel, you are unlikely to enjoy Dawn of Justice. Same directer, same glum tone, plenty of unnecessary deaths.