There are very few fanboi’s, lifestylers, and or bloggers at DLR compared to WDW. Look at how few DL centric fansites are out there, compared to WDW focused ones. While WDW events bring out bloggers in droves, the DLR ones feature legitimate media out numbering the online bloggers by a significant margin. That mommy blogger summit recently being an exception rather than the rule.
DL gets around 16 million clicks per year and they have about 1 million AP’s. The math says not many of them are visiting daily or even weekly. My guess is that the average local is going once a month or less. This is California. Frankly there’s a lot more to do here than go to Disneyland every day.
Disneyland has been ingrained into So Cal culture as a place to hang out. One of the first things you notice in relation to WDW is how many places to sit and relax there is. Going all the way back to the Walt days, people congregate and swing dance on Saturday nights. It is hard to describe to a WDW person how locals tour DLR. So many go and never get on a ride. They grab a bite to eat, watch some entertainment, and go home.
Yes, AP’s drive down the cost per visit, but AP’s are your most loyal customers and I would bet they buy more Disney product inside AND outside the park. In a sense AP’s sold are creating brand loyalty, which extends outside the parks. They are a loss leader for the company as they attempt to create lifelong fans for the company as a whole. AP’s are more likely to support Disney movies and TV shows. They buy more merchandise over the course of a year than your one time visitor.
DLR’s bloated AP base does need amending and I hope they can find a solution that will allow first time visitors have a good time while still allowing locals to continue visiting the park as they do currently.