lazyboy97o
Well-Known Member
Disney has noticed video games and responded. It's a big part of NextGen with the interactive queues and smartphone apps. Disney no longer leads, they poorly imitate.Here's a side tangent....
Take Two Interactive.... parent company of Rockstar Games.... just grossed $1B in less than a week from Grand Theft Auto 5, a game that cost in the neighborhood of $200M to make.
$1B in less than a week for interactive entertainment that is a fictional land, an interpretation of Southern California (Sorry Kids, No Disney style theme parks) where you can do all sorts of adult nonsense... that appeals to a cross section of society that I didn't think possible. People spend hours and days inside this immersive world & the online component hasn't even launched yet. Serious amounts of time like 2 or 3 entire days in the week its been out.
My point? ONE BILLION DOLLARS grossed of entertainment that takes people to a mythical land and immerses them totally in story through their environment. (Tangent: My favorite part of the game has been the in-game stock market and the stock manipulation missions. Made a LOT of money)
I'm pretty sure that Iger is out of touch with entertainment as a whole to realize the threat that is.
Entertainment is changing and New Fantasyland - while the polar opposite of GTAV - just doesnt cut it.
Quality is what this is about. Rather than cutting corners, they should be doubling down on quality and entertainment. Rather than focusing on the quarterly profits, be the best real-life theme park entertainment company out there.
If you're losing your crowd to other sources of entertainment, go back to do what you do best. Do it right. Make your fictional entertainment better than anyones. People dont go for gimmicks. They go for quality. And they'll keep coming back for quality.