Spirited News & Observations II -- NGE/Baxter

Darth Sidious

Darth Sidious

Authentically Disney Distinctly Chinese
MattM said:
I asked this question earlier, and nobody responded. But if the general tone on this board is that Disney is just a heartless profit seeking corporation that only does things that make them money, don't we have to assume that spending money on the bloggers generates a acceptable return?

Also, I never said you didn't say that ad buys were or were not cheaper. I'm submitting to you that there is no difference in spending money on ad buys vs spending money on bloggers. They see a return or they wouldnt do it.
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There is a very clear difference... Hence why I said I'd love to see what they think internally bloggers return them.
 
Goofyernmost

Goofyernmost

Well-Known Member
Funmeister said:
Even if the room is empty and the occupancy percentage is 60% there is still a payable rate that has to be and is charged. It is an anti-fraud device to prevent...oh nevermind. Just remind me to never go into business with a few of you.
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Your talking about accounting practices and I am talking about realities. If you go into a business and are only able to see the practices side...I don't want to be in a business with you.
 
George

George

Liker of Things
Premium Member
Goofyernmost said:
Think selling up. Yes, those that follow the blogs are already sold on Disney itself. But, like myself, I do it on the cheap. I stay offsite, never having bought into the emersion theory, and eat offsite primarily. I am a Disney fan, but a frugal (OK, cheap) one. Now if I follow a blog and they rave about the Grand Floridian. If they make it sound so good that I want to try it even if just to see what it was like. In Disney's eyes the cash register is practically on fire. Without the freebee's would those followers still go to Disney, sure! Will they be tempted to upgrade, I think that is the motivation for the special treatment. I'm sure that CM's are instructed to treat these people like royalty. That word gets to their followers and like magic (Pixie Dust) if you will, the next trip is upscale. More money for the mouse from the same people that were coming anyway. I'm so glad, sometimes that I don't like Kool Aid.
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Upselling does work. I worked at a movie theatre as a concessionist when the first of the Keaton, Batman movies came out. You could get a free Batman beach towel if you sold the most jumbo hot dogs and every single person who ordered food from me got a "Would you like a jumbo hot dog with that?" Waaay more more people than you would think upgraded the order and voi freaking la, I had a beach towel. It seems less likely to me that upselling works on something so much more expensive, but maybe it does. What if the wife told you she read a blog and for only $5000 more, you could get a room at ye olde G Flo for your vacation and it sounded awesome...How many proverbial yous would change their vacations? I don't know.
 
George

George

Liker of Things
Premium Member
flynnibus said:
It's simple... marketing can afford to comp the rooms and expenses.

Honestly.. the orders of magnitude are so funny here. People are arguing about spending a few hundred dollars a head... while their AV budget for the presentation is probably in the tens of thousands.

Certainly everything adds up in scale... but advertising is not cheap... comp'ing a few rooms and meals is relatively.
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I agree that it is cheap. I just wonder if it is effective and how they gauge effectiveness. True curiosity.
 
GoofGoof

GoofGoof

Premium Member
George said:
Upselling does work. I worked at a movie theatre as a concessionist when the first of the Keaton, Batman movies came out. You could get a free Batman beach towel if you sold the most jumbo hot dogs and every single person who ordered food from me got a "Would you like a jumbo hot dog with that?" Waaay more more people than you would think upgraded the order and voi freaking la, I had a beach towel. It seems less likely to me that upselling works on something so much more expensive, but maybe it does. What if the wife told you she read a blog and for only $5000 more, you could get a room at ye olde G Flo for your vacation and it sounded awesome...How many proverbial yous would change their vacations? I don't know.
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At least you got the towel. Anyone remember this one? This is from a while back, but cracked me up. Poor girl did get something out of it, but she had to sue them to get it.
http://usatoday30.usatoday.com/news/nation/2002/05/09/toy-yoda.htm
 
wannab@dis

wannab@dis

Well-Known Member
I see the jealously is still strong with several. I also see that Jenn is still posting at the blog. Haha. Guess the attempts to get her fired fell flat... but maybe she got a raise instead. Poor '74... another failure to add to his (growing) list.
 
GoofGoof

GoofGoof

Premium Member
George said:
I agree that it is cheap. I just wonder if it is effective and how they gauge effectiveness. True curiosity.
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30 second ad at the Super Bowl costs $4M. Even at full price that's a lot of hamburgers and free rooms. There is a market that is probably easy and cheap to reach via bloggers and lifestylers. How to measure the effectiveness is a bit tricky. I don't think they would look at it on a case by case basis. More like here's our total overall budget for this type of marketing and here's the total number of followers/site hits/members. Could they thin the herd a bunch? Probably. But a few extra rooms to low level bloggers isn't going to break the budget at the end of the day.
 
George

George

Liker of Things
Premium Member
GoofGoof said:
30 second ad at the Super Bowl costs $4M. Even at full price that's a lot of hamburgers and free rooms. There is a market that is probably easy and cheap to reach via bloggers and lifestylers. How to measure the effectiveness is a bit tricky. I don't think they would look at it on a case by case basis. More like here's our total overall budget for this type of marketing and here's the total number of followers/site hits/members. Could they thin the herd a bunch? Probably. But a few extra rooms to low level bloggers isn't going to break the budget at the end of the day.
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I'm hoping they thick the herd after I get my MAGICAL website of overwhelming MAGIC up and running to increase everyone's MAGIC quotient each and every MAGICAL day.
 
Funmeister

Funmeister

Well-Known Member
Goofyernmost said:
Your talking about accounting practices and I am talking about realities. If you go into a business and are only able to see the practices side...I don't want to be in a business with you.
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You are correct...Disney does not use accounting practices...just realities. Do you know how silly you sound? Accounting practices are not real? LOL
 
wm49rs

wm49rs

A naughty bit o' crumpet
Premium Member
wannab@dis said:
I see the jealously is still strong with several. I also see that Jenn is still posting at the blog. Haha. Guess the attempts to get her fired fell flat... but maybe she got a raise instead. Poor '74... another failure to add to his (growing) list.
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You just came in here to start a fight? As long as you're not obviously trolling or anything.....
 

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