Um, didn't I read somewhere the whole NextGen experience can be decided upon by the guest on how much information the want devuldged? Such big brother tactics...
There seems to be a few different aspects about what Disney will collect vs. divulge, many of which are still fuzzy.
In order to participate in FP+, you'll need to upgrade your ticket to an RFID device. It has been mentioned by several sources that the wristbands contain active RFID
transmitters. I've read conflicting reports about the tickets. Eventually, everyone will need to upgrade their existing tickets. There will be a phase during which both the old and new systems are supported.
It appears onsite guests will be issued wristbands by default. It's unclear if they can request devices without RFID transmitters.
With an active RFID device, Disney should be able to collect whatever information it wants. Where have you been, what did you purchase, which characters did you meet, etc. Disney has stated you'll be able to customize your NextGen experience. Really, this means simply customizing what information is disclosed to front-line CMs. For example, if you don't want them to know your name or birthdate, you should be able to control that. However, this seems to be the only control over the information you'll have. Disney still will collect the information.
It's unclear how much or what type of information Disney might disclose to companies outside the "Disney family of companies". Yes, I know they have privacy policies but I also am aware how these can be circumvented. It should be expected that there will be full disclosure within the "Disney family". It's also possible Disney could disclose general patterns in order to, for example, seek sponsorship at the parks.
Fundamentally, Disney will want to use this information to maximize revenue and profit margins. It's what NextGen is all about. Any thought that they won't is simply ignoring the business realities they face. The warnings issued during the 2012 financial conference call and announced reactionary layoffs suggest a management team that, frankly, is
panicking. Their numbers are heading in the wrong direction and they don't like what they see in the future.
Corrections would be appreciated.