tbf this isn't the first time I've heard the $10 billion dollar price tag. Back during the Sony hack in 2014 one of the leaked emails said Sony valued the IP at $10 billion dollars. I'm pretty sure thats where the number originated from.
IIRC that was some crazy talk from one of the execs valuing the whole IP at 10B, not just the movie rights. I don't think SM IP is worth 10B.
Ya, one of the items in the 2015 agreement is Disney gets 100% of the “Classic” consumer products royalties and Sony and Marvel split the revenue for any movie related consumer product royalties where the movie includes Spider-man for (something like)90 days before release and while the movie is in theaters. They share a LLC corporation which collects the revenue and splits the take, during this period of time.
If Sony doesn’t renew the deal with Marvel and the MCU, this agreement is still in place, and Marvel/Disney would still get half of the consumer product revenue, as long as Spider-man is in the movie. If they make a series of movies where Spider-man shows up in the movie (even for a small token presence) Marvel splits half the consumer products revenue from the movie. Something large like Venom vs Spider-man could be huge, and Disney would take a huge penny for doing nothing.
Also of note (and a bunch of argument here on these boards) is how they split animation. Disney Marvel own the rights for any animation less than 70 minutes in length, and Sony gets anything longer than 70 minutes. For non-animated live action television shows the language is hard to understand, with some posters thinking Marvel and Sony can both make their own short run (hour long) live action episodes, and others thinking only Sony can make the short run live action flics.
Disney controls all of the park rights, but because Spider-Man is an Avenger so the Universal contract prevents him from being in the parks east of the Mississippi. Sony controls some rights around gaming, but does share some of the rights associated with games associated with a specific movie release.
I am not sure if it is still true but a couple years ago, Spider-man had been in the top 3 Consumer Royalty products for something like 10 years running. The “Classic” version of Spider-Man creates a huge stream of revenue which Sony never sees, and anything Sony does to improve the loyalty to the character goes right to Disney/Marvels bottom line. The revenue within a year often would dwarf the revenue made on a single movie, and the cost of licensing the character is a drop in the bucket compared to making a movie and ongoing residual payments. I think this is a big motivation behind the original 2015 agreement, and why in and 30/70 split with Sony, Disney still will take home more money over the course of a year than Sony will.
Where are you getting information from the 2015 agreement? I have looked for it multiple times and have never found it.
Sony does not get a share of any merchandise (including movie specific ones), with the exception of some very specific instances IIRC. That was part of the buyout in the 2011 amended contract. Disney bought Sony out of the 25% ownership they had on all Spider-man merch.
The 2011 amended contract also states that Marvel/Disney owns anything less than 44 minutes in length, not 70. Where are you getting 70 from?
For Live action TV, while
this is not the amended contract, the language is pretty clear. Something may have changed, but until I see evidence I am taking this as the most up to date info.
RIGHTS: SPE has the exclusive right to utilize the “Spider-Man” character and the other Creative Elements listed in Paragraph 1 above to (a) develop and produce live action or animated theatrical motion pictures (each, a “Picture”) and live-action television series (and also animated television series with episodes longer than 44 minutes), during the Production Term, and (b) distribute, advertise and otherwise exploit in perpetuity any motion picture or television series that commenced production during the Production Term.
Disney controls all of the park rights, but cannot release SM East of the Mississippi, like you said, or in Japan. The Japan one may expire as Universal does not have a Marvel Land there like they do at IoA.
Sony does not control anything related to SM - or any Marvel property - in gaming. The Spider-man game license, previously owned by Activision, expired and reverted back to Marvel in 2014. Other Marvel characters, such as Deadpool, have also expired and reverted back. The PS4 SM game is co copyright owned by Sony and Marvel. Similar to how Star Wars EA games are co copyright owned by Lucas and EA. Reason being the publisher usually owns the copyright to the game code while the licensor own the rights to the story, characters, etc for the game.
You are right that SM classic merch is a consistent high seller. It does boost up whenever a movie releases, but it boosts up just as well under a bad movie like Amazing 2. Email leaks and the licensing letter have given us insight on those.