Five Nights at Freddy's
Night Shift
So, for any of you who dont know, Five Nights at Freddy's is an indie horror game that has blown up in a huge way over the last few years. 4 succesful main series games, 2 popular spin offs, 2 books, and 1 upcoming move. Not to mention an insane amount of merchandise! The series is, at its most simply stated, about a haunted Chuckie Cheese type pizza place. For a description of the maze, check out these videos! As a totally real YouTube gamer, I was invited in an advanced your of the maze alongside Markiplier, MatPat, and others! This is totally a real thing that happened!
For more info, I hand you over to my Universal insider friend who totally wasn't supposed to be me with a fake mustache in another video I didn't have time to make.
"Hey! This is @Eulersnotationonmycrumpet. I am
@Pionmycake 's Universal insider friend. So,this Fnaf maze is built to disorient people (darkness, blinking lights, steam) so they think they are walking in a loop, but it really is all new rooms. Each "loop" through the pizzeria gets smaller and more cramped to make people feel like everything closing in and getting more intense. Most of the effects here are very simple, a couple costumes and some simple shadow projections do most of the work.
They did a lot of statue work for this one though. A lot of figures here. Some even are very simple animatronics. It was a bigger investment than Universal usually likes, but they forsee this as being a hit and bringing in a whole new audience. There are already proposals for a maze next year based on either Fnaf 3 or Sister Location. Viral marketing through Let's Players, like Pi Plays, is seen as a big bonus for Universal.
The Pizza in the waiting area is a genius move. It's the exact same pizza as the Fantastic Four Cafe carted over and stuck on a paper plate with the Freddy Fazbear logo. The genius part is that they charge at least a dollar more a slice just for the novelty. They know fans will eat that stuff up both figuratively and literally.
Over all, this maze was chosen not just for the franchise's huge recent success and how great a fit for a haunted house it is, but for the new audiences and new marketing oppurtunities it brings. This new wave of cult indie horror games is something Universal hopes to capitalise on in the next few years. Some analysts say it could cause almost as much growth for the halloween event as Walking Dead did. Especially if the Fnaf movie does well and more India horror games can be included in HHN. Universal regrets missing out with Slenderman, they won't make that mistake again."
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