No Kodak has been sponsoring the Pavilion since the beginning. They lost sponsorship sometime in 2011 or 2013.
Paging
@Figments Friend and
@Tahu for a better explanation.
Many people blame Kodak for 'what happened', but they really should not be the ones getting the heaps of fan hate they have been getting over the years.
The sponsorship relationship between Kodak and Disney changed around the time of the Original 'Journey Into Imagination' s removal.
It went from a democracy to a dictatorship, to put it in simple terms.
Originally, Disney treated it's sponsors as real team mates and didn't just take their money to build Attractions or Shows.
That attitude came much later.
Back when EPCOT Center was being developed, sponsors had a real say in what the final result was for their particular Show or Pavilion.
If they didn't like the direction something they were partially financing was going in, they had real power to stop it or offer their own suggestions.
Disney listened to these, and both parties worked together.
The attitude then was : " Give us your sponsorship money, and together we will create something amazing that will satisfy both of our needs."
That is a key difference...the fact that both parties worked TOGETHER on a project in a real mutually beneficial creative partnership.
That changed dramatically by the late 90s.
Disney revised the contracts, and basically took away all of the sponsors power.
The attitude now was : " Give us your sponsorship money, and we will come up with something. It you don't like it, tough. You no longer have any say in the matter."
Now the 'partnership' was non-exsistant ....Disney did whatever they darn well felt was appropriate with the sponsors money and nobody outside of them could have a say in what direction it should go in.
Some would argue that Disney at the time did this to have better control over projects in the budget department ( cutting out sponsor imput removes the issue of them insisting on better quality / higher costs ).
Others might figure they were just trying to streamline the production line, as letting sponsors have a active role in the creation process 'slowed things down'.
Whatever the reasoning, the fact remains -
Disney changed it's relationship with sponsor Kodak and basically cut them out of the picture..no pun intended.
Kodak had absolutely NO imput into Vs. 2 or the current Vs. 3.
They absolutely HATED the 2nd version.
And it's no wonder since it was originally supposed to be so much more then what was eventually built.
A incredible disappointment no matter which angle you look at it from.
They originally had been led to believe that the 'replacement' for the Original Attraction was going to be a spectacular showcase featuring cutting edge image technology.
The pitch made by WDI at the time was said to have been incredible, and made the 'replacement' seem to be a mind blowing high tech 'improvement' over the Original.
Yes, Kodak wanted a new Show...but they were happy that 'Journey' was the most popular and most highly attended Attraction in all of EPCOT Center next to Spaceship Earth.
They wanted to continue to have a top draw Attraction, and the concept for Vs. 2 sounded exciting at the time.
Sadly, that concept was never brought to it's full potential with budget cuts and inter-Company politics running rampant.
In the end, Kodak was horrified at what they got as a 'replacement' to the Original.
Then CEO Michael Eisner was horrified. Fans were horrified.
I am still aghast when i think back to how truly awful it was riding Vs. 2 and realizing the Original was completely GONE.
That was a truly horrible experience, but i cannot fully blame Kodak for what happened now that i know what was going on behind the scenes.
They were simply not allowed to participate in the process of creating the 'replacement' Attraction(s) and had their hands tied.
Disney being in it's terrible 1990s 'lean budget' era at that time did not help matters, either....and the cheap n' quick mentality hurt the Pavilion and Park overall.
It is still hurting to this day, most would agree.
Gah....such a tragedy it all was...and STILL is.
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