People come to Disney to escape real life. I know if I was a best buy employee I would hate seeing that while on vacation!! That's what I love about disney world is that I'm not seeing businesses and branding that is smacked in my face all day when I'm not on vaca. It's what makes it feel like a special place where the outside world hasn't encroached upon. Today its a best buy kiosk, what's next??! to me it's a sign that Disney is cashing in on some easy marketing dollars by allowing this, so if this is ok then where is their boundary? I'm sorry I just think there should be no major businesses on Disney property other than Disney owned ones. I'm not even really a fan of all the non Disney restaurants at dtd.
Hmm... So I stopped by Downtown Disney at Disneyland today on a gorgeous SoCal afternoon to get some of my own pictures of this Best Buy kiosk thing. I'm not sure what the big deal is here. There are two in Downtown Disney, and they both fit in perfectly with all the other kiosks in Downtown Disney.
Here's the Best Buy "Gadget Magic" kiosk at the east end of Downtown Disney, by the tram station and entrance to the two theme parks.
DLR August 2011 042 by
TP1985, on Flickr
And here's the second one, on the west end of Downtown Disney by the Lego Store and the monorail station.
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TP1985, on Flickr
They blend right in, and don't seem to be much different than all the other kiosks that Disneyland's Downtown Disney has. I know it's a challenge with the Orlando climate and weather, but these open air kiosks really add to the festive atmosphere and if they can work more of them in to the scene at Hyperion Wharf (or whatever it's going to be called), then so much the better.
Lotso Kiosks N' Merch Stands at Downtown Disney!
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TP1985, on Flickr
As for the branding, I don't quite get that concern either. Downtown Disney has plenty of third party participants taking up retail and dining space. And both TDA and TDO appear to be going after more of the third party folks, instead of the opposite direction. Particularly in Anaheim, they've got a really nice balance and it works.
At Downtown Disney on both coasts there's already outside groups like Rainforest Cafe, ESPN Zone, Wolfgang Puck, Ridemakerz, Build-A-Bear, Fossil, Quicksilver, Sephora, Patina, AMC, etc., etc. Not to mention
inside the parks since Walt Disney's day, with major American companies taking up prime marquee space with logos (and even snappy Sherman Brothers theme songs) for General Motors, Kraft, General Electric, Monsanto, Kodak, Coca-Cola, HP, Exxon, Sylvania, Honda, Chevron, Carnation, American Express, etc., etc.
Here's a Fossil store right next door to a Disney Vault 28 store, next to a D Street, across from the Uva Bar serving (gasp!) alcohol, with a fancy Catal restaurant on the balcony above. But it works. So why wouldn't an iPod and iPhone kiosk be able to mesh in with all of this 21st century retail and dining too?
DLR August 2011 053 by
TP1985, on Flickr