So I guess that Disney shouldn't market anything during the ONCE A YEAR telecast of this parade. Nor should they try to reach those folks who MAY NOT watch the Disney Channel, or any other Disney programming day to day.
Let's remember, not everyone watches this programming on a daily basis, so there is a demographic out there to reach. And when you do, you have to try and put your best foot forward. I know I know, Disney is the ONLY company, or INDIVIDUAL in the ENTIRE WORLD that crassly promotes itself in this way right? Yeah, no commercials about the latest (so-called, but not REALLY), reality show. Or no whoring done by MLB, the NFL, the NBA (how many times did we see the footage of the basketbrawl across all the networks?)
I would LOVE to know what everyone here thinks they should have done differently? Maybe fill the commercial time ON THEIR OWN NETWORK, with viagra commercials? Yeah, you can't see too many of those can you? And they would have tied in nicely with the.....oops, this was a FAMILY EVENT!!!!
As for Mariah Carey. Yes, she's a train wreck. I would wonder what they were thinking in booking her in the first place. But, it may have been a financial issue. Let's surmise this:
Most of the stars who have done voice-over work for Disney will often complain in the press how Disney underpays. Now, I for one think that working for Disney would be considered an honor, and that you could put your ego aside, and accept a lesser check to do some work for them. I would be curious to know who else they MAY have tried to book, but couldn't do to scheduling conflicts, or contractural conflicts. She certainly would not have been my first choice. As for her dress, it was a bit inappropriate for the occasion, but I wonder again who had the final call on that in wardrobe. Maybe she refused to go with anything else they offered. As for the conclusion of her first #, I thought it was a cool idea. And the ending to her second # kinda reminded me of opening day of both US parks.
But all that aside, the telecast was VERY WELL DONE. BRAVO to Disney.