mikejs78
Well-Known Member
I don’t disagree with what you are saying. My only point was that a 10 year sponsorship doesn’t serve the same purpose as a YouTube add. Sponsorships are not used to directly sell products (at least not very successfully). They are used as part of a branding effort for the company. They are more of a long term play. Siemens wasn’t trying to get people to exit Spaceship Earth and go buy one of their products. They wanted people to see Siemens as a company that is innovative and forward thinking. They also wanted to build name recognition. That’s why a lot of companies sponsor things like sporting events or individual teams or theme park rides.
To your point, a company like Google or Apple doesn’t really need the name recognition. They do pretty well on their own with brand image. The only way I see one of those companies getting on board would be with a larger partnership. Similar to how TCM renewed their Great Movie Ride sponsorship and also added a Disney movie vault slot to their programming. The one thing Disney has that people want is content. Maybe an exclusive streaming option for ESPN or an exclusive app for iPhone or Android could interest them. The theme park sponsorip would be more of a throw in then the main event in that case.
They could maybe swing a company like Verizon or AT&T or even a cell phone maker (not named Apple) who wants to gain a better brand image and wants to get in bed in some way with TWDC.
I still see where a company like Google could hypothetically benefit from something like this. If you ask the average person what kind of company Google is, most will say 'search engine'. But Google's core mission goes way beyond that - organizing the world's information, and a lot of that goes into communication (Android) and new technologies like Artificial Intelligence and Machine Learning. Being a sponsor of SSE, for example, and associated exhibits at Project Tomorrow and/or Communicore could be a way for Google to convey to people that they are about a lot more than just search, and that they have a vision of the future. That's a hard thing to convey in a 15-second YouTube ad or targeted AdWords. Hands on exhibits and experiential brand marketing could potentially benefit their awareness beyond being just a search engine and GMail.