This strikes me just like the griping over the Dumbo queue area -- the problem here seems to be your expectations or your perceptions of what Disney is saying, not necessarily that they are doing anything wrong. I really don't think they've come close to hyping this to the degree you've mentioned. Yes, they've talked a lot about the swinging of the ride vehicles, that's what the "hype" of Disney has focused on. And the cars
will swing, right? So, what is misleading?
I've never seen them describe it as an adult ride or even a thrill ride. I don't think they've compared to previous "E ticket" rides. It's certainly isn't getting the coverage and hype that Everest got. Or that Carsland was given (admittedly, that seemed to be focused the most closer to the opening, so it's certainly possible we'll see it for the Dwarfs' Train). My impression is that they've described it as a family ride with a familiar theme and a unique ride system.
A
description on the construction walls:
It’s a merry, musical family adventure as the mine rain swings and sways along rocky ledges, down steep mountain trails and through dark, winding tunnels. Then it’s home from work you go to join Snow White in song and celebration at the little cottage in the woods.
From
this blog entry:
The Seven Dwarfs Mine Train will take you on a rollicking, musical ride into the mine “where a million diamonds shine.” The coaster will feature a first-of-its kind ride system with a train of ride vehicles that swing back and forth as they whisk along the track. The journey will be accompanied by music from the classic Disney film and animated figures of Snow White and the Dwarfs.