I would say their key demographic is families..especially with younger children.
There's not much that has more power in making someone open their wallet than their own child's Wishes and Requests.lol
From pirate cruises, pirate's league, to BBB, to character meals, merchandise, movies, and the request for the trip itself. A trip to Disney is almost like a right of passage for a child...the company has tricked us into believing that
I thought the key was to appeal to the parents. The parents spend the money - not the children.