From a business perspective, targeting toddlers and their young parents is a demographic that is often associated with people willing to 'spend out' more on a vacation then those with older children or teens.
Mommy and Daddy will likely be more open to spending quite a bit of money on adorable little tykes' 'first trip to WDW' with extra money being thrown at character dining experiences, Princess makeovers, merchandise sales, and all the other trappings directly marketed to them.
I've seen it myself many times in the Parks over the years....obviously new parents going crazy in the spending department to indulge their little one(s) in what they feel needs to be done or bought....for a kid so young he / she will likely not even remember it in the future.
A lot of new parents really go nuts for the brood at WDW.
It is no surprise Disney targets this demographic...there are truckloads of potential money to be made there.
The marketing for taking your toddler to the Parks really kicked in about ten to twelve years ago....the ads used to make me gag a little.
Drippy, sticky cute imagery with slogans along the lines of 'take them now while they still believe'....' Don't let them miss the Magic!' .....etc.
Disney Marketing was sending the message loud and clear that WDW is for little kids and their parents who want to enjoy seeing their child enjoy the Parks.
Anyone older then 6 or 8 is considerd 'too old' by this twisted thought process and more likely to want to go to Universal instead.
Yes, this was the mentality...and still is for some.
WDW is for everyone, no matter the age, but so many have been led to believe otherwise due to this king of marketing.
The reality of course is that taking a toddler to WDW is incredibly overwhelming in many cases for the poor child..not to mention a real tap on the energy and sanity of the parents.
We have all seen the scene of the toddler passed out cold, asleep in a stroller while the parents watch the nightly fireworks.
We have all seen 'commando touring' families get stressed out and start yelling at each other...and fussy, hot n' tired toddlers.
What kind of vacation is that...?
I tell everyone who asks me when is a good time to take kids to WDW - wait until your child is at least 6 before even considering it.
8 to 10 is a good time, as they are aware of things, will remember experiences, and in most cases are tall enough to ride all of the Attractions.
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