This movie is so far from being a failure! And let me tell you exactly why.
Everyone knows that we are in a strange transition time into new media, On Demand, Blue Ray, Streaming Netflix movies, and whatever else is out there. For the last year or so, more and more people are skipping the multiplex's all together.
EXCEPT- in the case of event films. And by event films I mean the Hollywood Collossi, such as Avatar, Transformers, Twilights, Harry Potter, to name a few. Now in the 1940s, and pretty much through to the early 90s, Disney Films were event films, and not just first runs, be re-releases as well, because VHS and DVDs weren't really available yet.
And then came direct-to-DVD sequals. DUN DUN DUN! (I think it may have just thundered outside when I said that aloud). The DVD sequals made Disney Films commonplace, coming out every few months. I wouldn't call myself a Disney Purist, but I don't really consider the DVD films to be REAL Disney, or part of Disney's Animated history. So between the fact that people are skipping the theatres all together, and waiting for the DVD, and the fact that for most people who haven't spent the last two years hearing about how it's "THE RETURN TO TRADITIONAL 2-D ANIMATION!" As we all have, may not consider this to be an event.
Don't get me wrong, "Princess" took it's first weekend at the Box Office! Even from that standpoint it's not a failure, yes it did worse then expected, but if you guys didn't notice, every Pixar Film since Finding Nemo has done "Worse then Expected" and that's hardly an exaggeration. They've made it up in DVD sales, which I guarentee you will be astounding, as well as Merchandise, PATF merchendise has generally outsold any other Disney Princess Merch this holiday season, even being a top selling toy at Toys R Us stores accross the country.
John Lassiter said that "Quality is a great business plan. Period." And He is right. So as word of mouth of how great this new Disney Classic is, combined with Great Merch sales, and Exceptional DVD sales next year, I don't think anyone will consider this film to be a "failure."