A.I am far from a Disney hater. Jeez man look at my signature.
B.The acquisition of Marvel was lunacy. Disney and Marvel go together like cheese and cool whip.
C.Universal didn't NEED HP. They just did the smart thing and went for it.
A "normal business decision" is not one that leads the competition to a 41% hike in attendance, while yours remains stagnant. I love Disney (more than Universal) but the sad fact is, Disney has been resting on it's laurels for FAR too long when it comes to WDW and for the first time in theme park history, Disney is in danger of losing one of it's top spots to a competitor.
As for the Lucas partnership, what have they done with it? They created a 3D version of Star Tours and have done absolutely nothing with Indiana Jones in nearly 20 years.
A. You've done nothing but irrationally hate on Disney this entire thread.
B. The Marvel acquisition works for Disney in numerous ways. It targets a demographic Disney has lacked. It creates tons of opportunities for cross promotion and merchandise sales. It also has the potential to out-perform HP over the long haul. Due to the number and variety of characters and the fact that they will continue to produce new media.
How can you decry the Marvel acquisition as non-Disney, but lament they didn't get HP? You are subverting your own argument.
C. US definitely needed the boost of the HP property. The fact that the attendance figures grew they way they did shows interest was lagging.
And yes sometimes normal business decisions do lead to big gains for the competition. It would have been a bad decision to spend a ton of money just to keep property from US. HP wouldn't have made as big an impact at Disney as it did at US.
Lucas is utilized in Disney parks all over the world. Indy has several rides and shows in the parks. Star Wars, besides a great new attraction, has provided Disney with years of Star Wars weekends, tons of Disney Star Wars tie-in merchandise, and an extremely popular Jedi Training academy.
What do you expect them to do with a property? They build rides and then refurbish or revamp them after they have been around a while. Most of the original park rides are essentially the same as when they opened, and when they do make changes people usually throw a fit--see Tiki Birds and Imagination.
US does the same thing. Their signature rides are all essentially the same as when they premiered. Have Jaws, Terminator, ET, Jurrasic Park, or the Hulk significantly changed since they opened? But you aren't blasting them for not doing anything with those franchises. How much do you think US will be doing with HP in 20 years?
Again my original point stands. The haters will hate, making this a much bigger deal than it is, and the apologists will defend, although they have been quiet so far, but the reality is it falls somewhere in between. A huge win for US, but not a disaster for WDW.