Possible Passholder Win a piece of Space Mountain contest

IlikeDW

Active Member
Original Poster
Ran across this on a site(examiner.com) -
Searched and could not find already posted here
http://www.examiner.com/x-1712-Walt-Disney-World-Travel-Examiner~y2009m3d11-Attention-Passholders-Enter-to-win-a-piece-of-Walt-Disney-World-Magic

"Plans are being finalized for the refurbishment project scheduled for Space Mountain at the Magic Kingdom Park. Time is dwindling down fast, leaving only a few week’s left to ride Space Mountain as we know it today. However, if you are an annual Passholder there is a chance for you to win a way to remember this Walt Disney World classic ride for eternity.

One lucky Passholder will be selected to win a piece of history before Space Mountain’s renovation begins. All you have to do it register to win in person in Tomorrowland at the Tomorrowland Light and Power merchandise shop. Entries need to be placed inside the box in the store by 5 p.m. on April 3. The winner will be notified by April 15.

If you are an annual Passholder hurry and get to the Magic Kingdom Park before it is too late to register to win a piece of this original Walt Disney World attraction."
 

SoccerMickey

Active Member
I wonder what the prize will be. An attraction vehicle would be WAY COOL but one of theballs on the floor when you first walk in...:brick:
 

MissM

Well-Known Member
It was also discussed here: http://forums.wdwmagic.com/showthread.php?t=416615

At this time, there is no word that the prize will be specifically. Even the rules tell you just that it will be a Sponsor-selected artifact from the Space Mountain® attraction at the Walt Disney World® Resort with certificate of authenticity (approximate retail value: $250).

I still entered though. Why not? It's certainly interesting! The rules are very firm though on who can enter. US resident only, 21+, and must be a Passholder for the entire length of the contest are some of the restrictions.
 

agent86

New Member
It seems so odd to me that this is being marketed just to existing annual passholders. The whole point of marketing is generally to drive new business. This seems to be aimed at just getting annual passholders to go to the park, which seems pointless given the fact that they are already annual passholders. :veryconfu
 

SoccerMickey

Active Member
It seems so odd to me that this is being marketed just to existing annual passholders. The whole point of marketing is generally to drive new business. This seems to be aimed at just getting annual passholders to go to the park, which seems pointless given the fact that they are already annual passholders. :veryconfu

It's nice that they're still doing things for the Passholders so they won't lose them as customers.
 

coasterphil

Well-Known Member
It seems so odd to me that this is being marketed just to existing annual passholders. The whole point of marketing is generally to drive new business. This seems to be aimed at just getting annual passholders to go to the park, which seems pointless given the fact that they are already annual passholders. :veryconfu

They need to get them into the park more often so they'll spend more money.
 

agent86

New Member
They need to get them into the park more often so they'll spend more money.

Doesn't seem to make a lot of business sense though. It's a logical assumption that annual passholders already are visiting the park pretty often, otherwise they wouldn't have spent the money on annual passes. I would think the idea would be to drive NEW business, as those people would ALSO spend money once inside the park. Or at the very least, open it up to anyone who has an annual pass at the time they register for the contest. That might at least encourage new annual passholders.
 

Monty

Brilliant...and Canadian
In the Parks
No
Doesn't seem to make a lot of business sense though. It's a logical assumption that annual passholders already are visiting the park pretty often, otherwise they wouldn't have spent the money on annual passes. I would think the idea would be to drive NEW business, as those people would ALSO spend money once inside the park. Or at the very least, open it up to anyone who has an annual pass at the time they register for the contest. That might at least encourage new annual passholders.
To me it makes perfect marketing sense. AP holders are the lifeblood of WDW. They are being rewarded for their loyalty. It does two things: It improves the word-of-mouth sales from AP holders telling people how great it is and it says you have to be a loyal AP holder to get the benefits offered... Not a one-off because of the current offer.

I think they'll be doing the same with D23 members along the way. Charter members will get benefits after it's too late to become a charter member to show that loyalty and faith are rewarded. There will also be D23 member-before-the-offer benefits for those that do join later.
 

krankenstein

Well-Known Member
It seems so odd to me that this is being marketed just to existing annual passholders. The whole point of marketing is generally to drive new business. This seems to be aimed at just getting annual passholders to go to the park, which seems pointless given the fact that they are already annual passholders. :veryconfu

I think it is more of an incentive to make you renew your AP. It kind of is Disney's way of showing that they are doing these special things for passholders in order to keep you a passholder. :shrug:

Either way, I entered while I was down last week.
 

I-4Warrior

New Member
I'm just glad that they're actually doing something for passholders (or will turn out to be one passholder). They took away entry to the PI clubs as a perk from our pass, and replaced it with golf (which is something I won't need or use), so it's nice to see they're actually doing something positive with the passholders in mind.
 

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