So they kill Hyperion Wharf because, as a turn of the century boardwalk, they were afraid of developing a property that was too closely themed to an existing resort....
and they replace it with a mardi gras themed mall closely themed to an existing resort.
Wow!
Vision!
Creativity!
This is starting to get sad....
The rumor is not that it was too close to the theme of the resort but too close to the theme of the retail area. Supposedly, the tenants of the Boardwalk felt that a similarly themed area in WDW would draw business away from them.