The theme is kind of irrelevant to the situation. If they had had third party vendors already lined up Hyperion Wharf would have already been built. The problem is they couldn't find any vendors willing to invest in a Dinsey disaster so they finally brought out all the Hyperion Wharf concepts and drawings as a last ditch effort to draw in some vendors. Now a year later they find that it didn't work. Now with the idea of Hyperion Wharf associated with failure it is doing more harm than good, so it's about time to renew the theme so it seems fresh and appealing to new vendors. The problem with this of course is vendors don't really care about the theme, they care about what attractors there are to drive business. There are no clubs, no entertainment, nothing but just a row of empty retail space. That's the worst scenario possible if your looking to rent retail space. Instead a vendor is much more interested in the marketplace or west side where things are active. This will likely go on for a while, we will probably see several different themes as Disney desperately tries to fill the space, eventually someone will see a possibility and Disney will likely theme it to whatever large business finally rents some space.