I didn’t comb through a ton of financials and analyze the heck out of this and don’t plan to (!!) — just looked up a few figures out of curiosity and am probably missing significant info as a result. That disclaimer out of the way...
ETA from Disney, FY17: “The increase at our domestic operations was due to higher guest spending for admissions to our theme parks and sailings on our cruise ships and higher attendance, partially offset by cost inflation and higher expenses for operations support and new guest offerings. Growth at our domestic operations was adversely impacted by Hurricane Irma and Hurricane Matthew in the current year.”
You’re going to see the same statement or very close for every single fiscal year. It’s pretty standard...as is an excuse such as a hurricane - valid or no.
I’m looking at it this way:
Mgm will hold a certain amount of people and that is far more predetermined than any other park...especially dak...which never came close to what they planned in attendance (the same as magic kingdom...don’t laugh).
Succinctly: dak has way more room to grow/fit bodies. And they aren’t really adding any more usuable space to mgm...more concrete but not a real net gain in attraction and floor space compared to prior the half deconstruction before the rebuild.
Second...they aren’t adding significant on property rooms...so no net gains in foottraffic. You can only put people on set quantities in rooms...and what they’ve got...the same general inventory since Saratoga in 2005...is about the same.
Third...people already go and spend on the crap. It’s gonna be largely the same crap. That’s their choice after decades of streamlining parks.
It also is a stark contrast to avatar...which had no prior park presence. I’ve been able to get Mickey jedi in magic kingdom for years if I want.
And here’s the other kicker...if they are mobbed, it could cause a decrease in revenues...as people drawn from the other parks could be drawn in and be standing around. Can’t shop if you’re in an unmoving line or can’t get to a register.
Star Wars land...unlike avatar...is really about promoting the brand outside of the parks more than a new revenue stream. I give disney and Cameron a lot of credit for that.
So they want you to reinforce Star Wars out in the retail world where it has a unique history.
So the IP needs to be strong...
...let’s not check the scoreboard there. Keep it on the rails.