They used to understand it, anyway.Yep . . . and when people stop coming because they're being directed toward the Fine Print instead of towards a solution that respects their interests as guests laying out potentially thousands of dollars for a trip, Disney's gonna have to find a way to rest easy knowing the Fine Print had their back.
. . . But being that this company built its reputation on things like giving guests another balloon when one flew away or a new ice cream when one fell on the ground, even though it actively lost them money, they seem to understand the value of creating a positive guest experience. Losing those couple bucks in the moment is worth the goodwill it buys you with your customer. They'll come back if they feel like they're being taken care of. I don't feel qualified to say what's appropriate to offer to guests in a case like this, but clearly there were a lot of unhappy campers and it makes business sense to try to fix that.
As far as I'm concerned, it's totally clear that the unannounced closure of Pandora's two attractions for the entire day is an exceptional circumstance. These are the highest profile attractions in the both the Park and the Resort at the moment, and it's absolutely true that people are booking trips to see the big new thing at Disney World. If Disney wants to build goodwill with the guests who woke up that morning thinking they had paid for a shot to get on those rides that day, then it makes sense to offer them *something* in return for the trouble they ran into on their totally expensive vacations.
I'm pretty sure they haven't lost money on guest recovery since the 1990's... all those costs are built into the admission ticket price. And FP's cost them nothing. Free one day tickets cost them nothing. Mickey bars and balloon cost them the wholesale unit price, but look back at how much it costs to get into the park... heck, they could give Coke products out free and still make scads of money. Holiday World, in Indiana, does... they also provide free sunscreen and free parking.