What's your call?
I like the concept, but the announcement, the photo projections and the lack of any recognition of the 40th are what turn me off of this campaign. The ads and photo upload ideas are good. The projection effects on the castle are pretty cool. The fact that there is no tie in whatsoever for the 40th anniversary of Walt Disney World is pretty messed up. It's like giving the older brother a party and not the younger.
Also, the photo projections on the castle look like a cheep powerpoint slide show. The rest of it is pretty cool though.
I agree with most this. The concept is fine, but I don't like what they are doing with it. The family photos on the castle are just lame.
I'm not torn up about the lack of 40th mention. I don't remember a big celebration for DL's 40th - but I'm young, did I just miss it? If WDW's 50th comes and goes without a celebration I'll be ed.
I still don't get the whole wanting to celebrate with a number theme. Walt Disney World did celebrate the 25th with the pink castle, Disneyland did celebrate 40 years with "40 Years of Adventure". Why is an anniversary celebration so important to so many people?
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