doctornick
Well-Known Member
I don't know about "Most Valuable"...... lets see if Frozen toys still fly off the shelves 38 years after the initial movie's release.
I don't think Cinderella or Sleeping Beauty stuff really "flies off the shelves" at this point, but they are certainly popular enough to warrant a significant park presence. I expect the long term popularity of Frozen to be in the same ballpark at least.