Night Kingdom... Here we go again

:lol: No. What I was saying is that with technological advances we have to leave our homes less and less, Disney not only has competition from other theme parks, but also competition from forms of entertainment closer to home--and more prevalent nowadays inside the home. Things have changed since Walt's day. We're in the age of internet, Ipods, Netflix, Movies OnDemand, etc. Sure that hasn't affected Disney much, but who is to say that won't be an issue many years down the line? When the next best thing comes along. Disney has to be innovative, creative, pro-active...or it will be overtaken by competitors in the LONG RUN.

You seem to be saying one thing while inadvertently supporting the counter-argument. Yes. We ARE in the age of [insert new toy here] yet none of those yet has antiquated the theme park experience, which continues to thrive (as is evidence by the TEA report).

Who is to say it won't be an issue many years down the line? Well, I'll take that action. Your iPod hasn't eliminated theater, or organized sport, which have been around for millenia.

Theme parks will outlive your iPod. When VHS tapes were invented the lawyers for Disney, and most major studios, freaked and brought action to disallow the RECORD feature for fear it would distroy the movie theater-based distribution network. Look at how that turned out. So as far as the "next big thing" goes, bring it on.

Take digital cameras for example, when they came along they made film obsolete (for the most part). Companies like Kodak saw the writing on the wall and developed digital cameras...

Disney fans are always blasting Disney/imagineers for not being more innovative, using off-the-shelf attractions and clones. Disney seems to be doing something very different here, and the same people are complaining.

Is there any doubt left as to why Disney doesn't cater to its zealots?

I think there's a significant problem with you metaphor. Digital versus film cameras represent a technological upgrade NOT an innovation which causes a change in behavior. Ultimately the behavior is exactly the same, its simply a BETTER camera. Yes, they made film cameras obsolete, they didn't make cameras obsolete. Completely new technologies have been invented, video cameras, and yet still cameras continue to thrive, because the behavior and experience still cameras offer is unique.

If you were making the point that, for example, Universal was making all sorts of new innovative attractions and Disney was only making IASW-style boat rides this argument might make sense. But as for one type of entertainment experience over-taking another, I don't see the connection.
 

mousermerf

Account Suspended
Took me a while to hunt this down..

Everyone who keeps saying we dont know enough to make a judgement on the issue, here ya go:

http://blogs.mediapost.com/behavioral_insider/?p=266

People who get paid to study theme park guest reactions and what they expect from a theme park and the differences between Universal and Disney (which both companies need to exploit to be profitable, not go against to try and grow a market share). It pretty much blatantly says this is not Disney's venue and should be left to Universal.
 

ClemsonTigger

Naturally Grumpy
Took me a while to hunt this down..

Everyone who keeps saying we dont know enough to make a judgement on the issue, here ya go:

http://blogs.mediapost.com/behavioral_insider/?p=266

People who get paid to study theme park guest reactions and what they expect from a theme park and the differences between Universal and Disney (which both companies need to exploit to be profitable, not go against to try and grow a market share). It pretty much blatantly says this is not Disney's venue and should be left to Universal.

I guess we read the same article....:rolleyes:

First this is a psychological evaluation and not one balanced by hard numbers like gate attendance or profit.

The analysis seems to be comparing Universal to MK, as "boring Epcot" doesn't seem to have a kid lead approach.

I took from this that Universal still hasn't established a clear identity or brand where Disney has. Even though many still consider Disney a "childrens vacation" they are actively advertizing and having some success in adult venue's. Again, I go back to golf. That aspect of Disney does not fit into this neat profile, but yet has been a successful part of the resort for most of its history.

I suggest not relying on a single source, especially a psychological distillation as the basis for all your beliefs. Like with most things, its only one piece of a very complex puzzle.
 

Brian Noble

Well-Known Member
If imagineers are trying to gauge fan reaction, then this is EXACTLY the kind of feedback we as fans need to give.
Except that the average fan is not the market. The target market are the folks who would rather stay in the new Four Seasons than the Grand Floridian. The folks over at the Ritz Carlton. The folks who visit Discovery Cove now. Folks for whom dropping $1200 for an evening's entertainment is not a stretch. Folks who were happy to plunk down more than the minimum $15,000 to buy into DVC these days---and possibly much more.

Add to that mix the folks in the next income level or two down (the "upper middle-class") who are such Disneyphiles that they spend nearly every discretionary dollar on the mouse.

Those are the people that this project would target. I don't have an opinion about whether this project is or should be happening. But, if it does happen, its success or failure doesn't hinge on the average fan.
 

ClemsonTigger

Naturally Grumpy
Except that the average fan is not the market. The target market are the folks who would rather stay in the new Four Seasons than the Grand Floridian. The folks over at the Ritz Carlton. The folks who visit Discovery Cove now. Folks for whom dropping $1200 for an evening's entertainment is not a stretch. Folks who were happy to plunk down more than the minimum $15,000 to buy into DVC these days---and possibly much more.

Add to that mix the folks in the next income level or two down (the "upper middle-class") who are such Disneyphiles that they spend nearly every discretionary dollar on the mouse.

Those are the people that this project would target. I don't have an opinion about whether this project is or should be happening. But, if it does happen, its success or failure doesn't hinge on the average fan.

And that is what sticks in the craw of some of the zealous posters here. There is this socialistic approach that Disney gate prices need to be low to grant access to everyone ( as Walt wanted :lookaroun:confused:), that people should not be treated differently just because they pay $350 or more for a deluxe hotel/suite/concierge as compared to $65 All Star. That AP, DVC or Fla residents or those staying on site should get additional perks. Then there is this other nonsensical idea that all Disney offerings should be for the family experience. :rolleyes:
 

typhoon22

New Member
I'm 43 years old. I've been taking my family (wife and 3 kids) to WDW every year (10-14 days in Jun) since 1996. While my kids (now 23, 18 and 17) still love WDW it has become more challenging to find things to do that they find real exciting. This sounds like something we would love to do. I know its pricey, but we usually do something like surf lessons ($145 each) or Cirque' du Soleil so we won't do those every trip and try something new. With the exception of EE and Philharmagic all of the new attractions over the past several years have been disappointing.
 

Iakona

Member
Not what I meant, after 30 many adults are slowing down,
I'll be 37 years old and testing for my 2nd degree black belt in June. You know not of what you speak.

As part of the creative process, you start with a clean "White Board" or "Story Board" and throw out ideas and see which ones stick. The ideas we are hearing here are "Blue Sky". The problem here is that due to the internet and fan sites like this and insiders who can't keep a secret (or imagineers trying to gauge fan reaction), we the fans are hearing about these ideas very early in the creative process.
The imagineers have been given a task - create something that can compete with Discovery Cove and other high end vacationing experiences. You may not like it, agree with it, or be able to afford it but the high end vacation experience is real (e.g. Adventures By Disney) and it makes sense for Disney to bring what they are learning from those experiences to WDW.

Exactly. Everything we have heard is "rumor" and nothing concrete. These ideas will likely morph multiple times due to design and research.

Interactive experiences can be great, but they have to be done in the right way.
The problem I see with Night Kingdom is that there doesn't seem to really be any demand for the experience that was explained on Screamscape. )

I would venture a guess that Disney has done a little research to understand the demand. Probably much more than any of us have or could do.


If Disney wants a park to compete with Discovery Cove, they should just build a park where guests can swim openly alongside and with dolphins. (But Disney kind of already has that in Epcot)

This is the exact mentality I want the Imagineers to avoid. Why build a roller coaster in a moutnain. Just build a regular coaster.

If it ain't broke, don't fix it :shrug:

and what kind of innovation does that get us?

Took me a while to hunt this down..

Everyone who keeps saying we dont know enough to make a judgement on the issue, here ya go:

http://blogs.mediapost.com/behavioral_insider/?p=266

People who get paid to study theme park guest reactions and what they expect from a theme park and the differences between Universal and Disney (which both companies need to exploit to be profitable, not go against to try and grow a market share). It pretty much blatantly says this is not Disney's venue and should be left to Universal.

Again, wrong mentality. With that mentality we would not have AK. I would hope that Disney and the Imagineers are listening to their imaginations and not the "experts" outside the company.

You seem to be saying one thing while inadvertently supporting the counter-argument. Yes. We ARE in the age of [insert new toy here] yet none of those yet has antiquated the theme park experience, which continues to thrive (as is evidence by the TEA report).

Who is to say it won't be an issue many years down the line? Well, I'll take that action. Your iPod hasn't eliminated theater, or organized sport, which have been around for millenia.

Waiting until something comes along to antiquate the theme park experience means you have already missed the boat.

The Ipod and downloading music has changed the way we purchase what we have been buying since vinyl records. Concerts and listening to music at home have always complemented each other; the iPod and down loadable music is absolutely changing the way we buy music.

Theme parks will outlive your iPod. When VHS tapes were invented the lawyers for Disney, and most major studios, freaked and brought action to disallow the RECORD feature for fear it would distroy the movie theater-based distribution network. Look at how that turned out. So as far as the "next big thing" goes, bring it on.

Waiting until something comes along to antiquate the theme park experience means you have already missed the boat.
Also, notice that Iger and Disney have been at the forefront of selling TV episodes online. A much different tact than when VHS came out.

I think there's a significant problem with you metaphor. Digital versus film cameras represent a technological upgrade NOT an innovation which causes a change in behavior. Ultimately the behavior is exactly the same, its simply a BETTER camera. Yes, they made film cameras obsolete, they didn't make cameras obsolete. Completely new technologies have been invented, video cameras, and yet still cameras continue to thrive, because the behavior and experience still cameras offer is unique.

If you were making the point that, for example, Universal was making all sorts of new innovative attractions and Disney was only making IASW-style boat rides this argument might make sense. But as for one type of entertainment experience over-taking another, I don't see the connection.

I'll disagree with here. Digital cameras have absolutely changed behavior. Cameras are now embedded in almost every cell phone, therefore almost everyone has one and the usage is much higher than with traditional cameras.
Again, the point is for Disney to not wait until someone else comes up with an idea, but to be the leader.

The people on these boards would be the first one's complaining that Disney is getting stagnant if another company does this and it is successful.

And that is what sticks in the craw of some of the zealous posters here. There is this socialistic approach that Disney gate prices need to be low to grant access to everyone ( as Walt wanted :lookaroun:confused:), that people should not be treated differently just because they pay $350 or more for a deluxe hotel/suite/concierge as compared to $65 All Star. That AP, DVC or Fla residents or those staying on site should get additional perks. Then there is this other nonsensical idea that all Disney offerings should be for the family experience. :rolleyes:

And this is, IMHO, the crux of the matter. I have seen the "complaints" that people that can't afford the concierge level should have access to things like the Sunrise Safari.
Sorry, but Disney is a business and they have a right and a duty to their stockholders to maximize profits and if that means guests that pay to a certain level get perks related to that level hen good for Disney and good for the guest that can afford it.
I have stayed at Deluxe (concierge at AKL), moderate and value resorts. I still have a great time. When I go in June and stay at Pop Century I won't be jealous or think it unfair that someone else had the money to have a VIP escort or do the Sunset Safari at AKL. I'll enjoy the experience I am having and if I want something extra then I will save up and do it if I can.
Under Walt, if I remember correctly, you got to go on the rides you could afford to buy tickets for. Doesn't sound much different to me.

I am excited to see what "Night Kingdom" will eventually become if it comes to fruition. I have liked the direction of the company since Iger took over; the investment in DCA, the new rides at DHS, the purchase of Pixar etc.
I love the rumors and an interactive park would be something I might splurge on. Sounds similar to a concept they examined for Discovery Island with the creators of MIST (I believe, not big into video games).
 

Shaman

Well-Known Member
You seem to be saying one thing while inadvertently supporting the counter-argument. Yes. We ARE in the age of [insert new toy here] yet none of those yet has antiquated the theme park experience, which continues to thrive (as is evidence by the TEA report).

Who is to say it won't be an issue many years down the line? Well, I'll take that action. Your iPod hasn't eliminated theater, or organized sport, which have been around for millenia.

Theme parks will outlive your iPod. When VHS tapes were invented the lawyers for Disney, and most major studios, freaked and brought action to disallow the RECORD feature for fear it would distroy the movie theater-based distribution network. Look at how that turned out. So as far as the "next big thing" goes, bring it on.



I think there's a significant problem with you metaphor. Digital versus film cameras represent a technological upgrade NOT an innovation which causes a change in behavior. Ultimately the behavior is exactly the same, its simply a BETTER camera. Yes, they made film cameras obsolete, they didn't make cameras obsolete. Completely new technologies have been invented, video cameras, and yet still cameras continue to thrive, because the behavior and experience still cameras offer is unique.

If you were making the point that, for example, Universal was making all sorts of new innovative attractions and Disney was only making IASW-style boat rides this argument might make sense. But as for one type of entertainment experience over-taking another, I don't see the connection.

:shrug:

For your first part: http://forums.wdwmagic.com/showthread.php?t=61391

For your second part: There was a definite change in behavior. People no longer had to go develop their pictures. They no longer had to go buy film. All they needed was a memory stick, computer and a printer and they could print the pictures themselves. Removing the middleman (see link from a couple of years ago regarding movie theaters).

My analogies/scenarios in this case may be a bit extreme, but what I'm trying to get across is, Disney has to stay ahead and remain relevant (they can't rest on their laurels). Universal is coming back. The fact that they stole Harry Potter from Disney is clear that Universal is still a player, and huge competitor not to take lightly. What has Disney done as of yet to counter this acquisition?

Again...a bit extreme, but who is to say Disney won't one day become the middle man, that technology in essence can cast aside?

The future could bring many good things for the Walt Disney Company, but it could also bring things that could demolish the media giant. Now, I'm no expert on the subject, but I think that with the proper vision to mitigate those losses if they should ever arise---especially by diversifying their businesses and strategies as they've done over the decades, they have a chance to remain successful.

I don't know, personally I think a culture that embraces new ideas within an organization tends to strengthen its business. If you don't change your strategies along with the changing consumer habits...then you're in trouble.

With this rumored concept, Disney is still creating a theme park, but one for a totally different group of people. Definitely not for everyone. But for an apparent large enough group of people that Disney thinks it can make a profit.

The camera is still there, sure, but whats in it...different. :)
 

yankspy

Well-Known Member
From the rumors it seems to me, that Disney isn't trying to directly compete with Discovery Cove, but completely revolutionize the idea of the "theme park". Again from the rumors I've read regarding this concept, it seems like they want to create a totally different experience that allows guests to totally immerse themselves in and interact with the attraction. Forget passively sitting on a ride vehicle watching stuff happen. You're making stuff happen. Its sounds like they want to combine various concepts to create this small park--not necessarily just bringing people closer to animals.

But hey, who knows what may become of all this....

This could become an experiment they may expand upon across the country. Remember the "small parks" concept we heard about all those months ago.
I am not sure if I was passive when I experienced Horizons. I am also pretty sure that I am not passive when I ride HM. My imagination is quite engaged. If you would call those passive experiences, then I guess you might call reading a book, a passive experience. I realize that today's society has always got to be doing something and perhaps Night Kingdom would appeal to that mentality. However, I am not seeing anything from the rumors that will actively engage my imagination. However, it is still a rumor and nothing has been finalized, and so perhaps it will engage my imagination in the end, if it is built.:wave:
 

ClemsonTigger

Naturally Grumpy
I am not sure if I was passive when I experienced Horizons. I am also pretty sure that I am not passive when I ride HM. My imagination is quite engaged. If you would call those passive experiences, then I guess you might call reading a book, a passive experience. I realize that today's society has always got to be doing something and perhaps Night Kingdom would appeal to that mentality. However, I am not seeing anything from the rumors that will actively engage my imagination. However, it is still a rumor and nothing has been finalized, and so perhaps it will engage my imagination in the end, if it is built.:wave:

Wouldn't it be amazing here if others could take that open minded approach! :eek:
 

RSoxNo1

Well-Known Member
Here's the problem with people that speak in generalities about target markets. With the rumors of night kingdom seemingly targeting younger audiences it offends people that don't necessarily fit into the target audience. Just because someone is in their 30s or 40s, doesn't mean the park won't appeal to them. What it does mean is that the park is more likely to appeal to the target audience, as opposed to people in their 30s and 40s. There are exceptions to every rule, but the fact of the matter is that for most people in their 30s and 40s, rock climbing, and things of that nature isn't gonna happen. That doesn't mean that people in their 30s and 40s don't rock climb, it just means that there are less people in their 30s and 40s rock climbing than there are people in the teens and 20s rock climbing.

I myself would be the other end of the spectrum. I'm 25, I'm out of shape, and probably wouldn't attend a park that might be more physically demanding.
 

bennyw01

Active Member
this sound exclusive to older and more able bodied people, i doubt this will happen as wdw or any disney park is a place for "everyone" sounds dumb in my opinion if i wanted zip lines and animals id goto busch gardens, and i still wouldnt have to play 300 bucks for it. however aspects could be put into a new attraction i doubt they will make a new gate for this
 

Iakona

Member
Here's the problem with people that speak in generalities about target markets. With the rumors of night kingdom seemingly targeting younger audiences it offends people that don't necessarily fit into the target audience. Just because someone is in their 30s or 40s, doesn't mean the park won't appeal to them. What it does mean is that the park is more likely to appeal to the target audience, as opposed to people in their 30s and 40s.

Targeting an audience younger than my demographic doesn't offend me. Beig told by a 14 year old that people in their 30's are "slowing" down annoys me.
At a $300-$400 admission price I doubt that the target audience is teens and 20 year olds.

but the fact of the matter is that for most people in their 30s and 40s, rock climbing, and things of that nature isn't gonna happen.

Sorry, but even though you are from Mass., I have to disagree with you. This is an assumption and opinion on your part. Not a fact by any stretch.
 

RSoxNo1

Well-Known Member
Sorry, but even though you are from Mass., I have to disagree with you. This is an assumption and opinion on your part. Not a fact by any stretch.

I should clarify. People in their 30s typically aren't in as good a shape as someone in their 20s. Just because you happen to be in good shape, doesn't mean my statement is incorrect.
 

unkadug

Follower of "Saget"The Cult
I should clarify. People in their 30s typically aren't in as good a shape as someone in their 20s. Just because you happen to be in good shape, doesn't mean my statement is incorrect.

Do you have documentation to back up your statements? If not, then this is merely speculation on your part. Iakona is right.
 

MousDad

New Member
Except that the average fan is not the market. The target market are the folks who would rather stay in the new Four Seasons than the Grand Floridian. The folks over at the Ritz Carlton. The folks who visit Discovery Cove now. Folks for whom dropping $1200 for an evening's entertainment is not a stretch. Folks who were happy to plunk down more than the minimum $15,000 to buy into DVC these days---and possibly much more.

Well, y'all be sure and tell me how Night Kingdom is, then! :wave:
 

ClemsonTigger

Naturally Grumpy
I should clarify. People in their 30s typically aren't in as good a shape as someone in their 20s. Just because you happen to be in good shape, doesn't mean my statement is incorrect.

That's quite a statement that I can't say I agree with. Check out the ages for many of the people competing in a given marathon...triathalon, or even most 5K's. I think you will find quite a few 30 and 40 year olds. There are probably more 35-55+ year olds in good shape with money to pay for this then there are 20 to 30's.
 

hemloc

Member
That's quite a statement that I can't say I agree with. Check out the ages for many of the people competing in a given marathon...triathalon, or even most 5K's. I think you will find quite a few 30 and 40 year olds. There are probably more 35-55+ year olds in good shape with money to pay for this then there are 20 to 30's.

Not to mention, those marathons and triathalons actually sell out!!!! You are right on the money!

There is a huge target base for this type of attraction... Just look at Eco-Challenges, adventure racing, how many people subscribe to fitness/health/outdoorsy magazines. Heck, look at the Japanese. Shows like Yoshi's Castle, Ninja Warrior or Unbeatable Banzuke, and the themed attractions that they inspired in Japan!!! If anything, this will attract more foreigners to the US, than anything. And, for the most part, this type of attraction is not for the fan-boiz/girlz that permeate this kind of board(Who are .00000001 percent of the people who actually go to WDW and whatnot).....
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom