GLaDOS
Well-Known Member
I have often wondered how well the new Coke freestyle machines would hold up under Disney Conditions.
Universal just installed them in IOA, and had one in Richters over in USF for a few years.
I have often wondered how well the new Coke freestyle machines would hold up under Disney Conditions.
If true, how sad is that? McDonald's can afford to clean the brewers and Disney can not?
That strongly implies that Mickey D's actually cleans their machines.
This has nothing to do with being open for 24 hours at any point.
It's going to be a promotion tied to staying at Disney resorts. For any pass you buy, you will receive one extra day in a park for free....
EDITOR’S NOTE 12/30: The big surprise to be announced on ________ Clark's New Years Eve show is the gimmicky 24 hour bi-coastal party on Leap Year Day this Feb in the parks, plus more WDW discounts and a continuation of the Memories campaign. Meanwhile, Disneyland is managing massive crowds this week with daily phased closures and forcing the overflow into DCA with complimentary parkhopper upgrades. Between Christmas and New Years Days, Disneyland Resort is heading to a park attendance tally near 750,000 visitors, a new record. - Al Lutz
Hmm... Al Lutz, the King of Disneyland Rumors has posted this up tonight on his Miceage website, the 24 hour part I've bolded in red...
So this sounds like it's a 24 hour party on February 29th at both Disneyland and Magic Kingdom in WDW. Plus the hotel discounts and a launch of Memories 2.0 campaign for 2012.
I'm just trying to figure out why this would warrant an announcement at New Years Eve.
Really, a huge bi-coastal party at a time when very few people can get away?
Why make a big teaser page and a new years eve announcement on a national broadcast about something that will affect so few people? Yikes.
You bring up great points, at least on the national level.
For Disneyland at least, the 24 hour party on February 29th will be an instant sell-out with 20 Million people living in Southern California ready to drive 90 minutes or less to Disneyland for the event. There's a few hundred thousand crazy college kids in SoCal, not to mention 900,000 Annual Passholders, who will be stoked to drive to Anaheim for an overnight publicity stunt like this, especially before mid-terms.
People in SoCal still talk about being at Disneyland for the 24 hour parties they held in the 1980's for Captain EO and Star Tours openings. This will recreate that for a new generation.
But for the WDW parks? I think the target will be people who are already staying in Orlando hotels that week anyway. It won't drive attendance there so much as just drive publicity.
And I think that's what this whole 24 hour party stunt boils down to... free publicity for a re-launched Memories marketing campaign.
I'm just trying to figure out why this would warrant an announcement at New Years Eve.
Really, a huge bi-coastal party at a time when very few people can get away?
Why make a big teaser page and a new years eve announcement on a national broadcast about something that will affect so few people? Yikes.
Not just people, but the press. I can nearly guarantee the PR folks will have plenty of material ready and the press will run with it. "Look at those wacky Disney people! What fun!" And, now is about the time people start thinking of spring break travel, so the extra boost of the announcement will help bring Disney forward as a possible destination. What's more, Leap Day isn't too far ahead of when people start thinking about summer travel plans (and the late planners are still thinking about Easter), so the next round of "Wow, look at those wacky Disney people!" news fluff pieces generate another boost of free publicity.Sure, people will talk about it.
Most of the time when they've offered people a free day in the park (free on your birthday, Give-A-Day-Get-A-Day) and you used it to get a multi-day ticket, they gave you a credit in the amount of the 1-day ticket ($75+) and took that off of the price of the longer ticket.
I'd assume (hope) that they'd go that route, rather than the one when they gave you 7 days for the price of 4, which only saved you about $20.
-Rob
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