That is just depressing to hear if Burger21 is coming to Downtown Disney. It's another step towards Any Mall, USA.
Unlike Rainforest Cafe, Planet Hollywood, Harley-Davidson, etc, I'd never heard of Burger21 before this. And I think a restaurant offering a variety of decent burgers could certainly fit in at WDW (seriously - I rarely spend time at DTD, but this sounds like a concept that I'd like).
Are there other Rainforest Cafe and Planet Hollywood locations in Orlando? The concept itself is not the problem. The problem is this possibly being part of just an Orlando area expansion.Unlike Rainforest Cafe, Planet Hollywood, Harley-Davidson, etc, I'd never heard of Burger21 before this. And I think a restaurant offering a variety of decent burgers could certainly fit in at WDW (seriously - I rarely spend time at DTD, but this sounds like a concept that I'd like).
Your point was that it's another step toward being Any Mall, USA. But Burger21 isn't something you can get at any mall, USA (it seems to be a central-Florida thing, meaning it'll be a unique find for the non-locals like me)
A move that Burger21 sees as a first step in their plan to rapidly expand through franchises. That they plan on several Orlando area locations indicates that they are going for big chain, not a boutique chain in a few markets at a few select locations.
If the product is higher quality and more unique than a typical burger joint, I really don't care if they operate other locations across Orlando (or even throughout the nation eventually). At least in this case, Disney will be showcasing the brand before it actually becomes ubiquitous and generic.
If the product is higher quality and more unique than a typical burger joint, I really don't care if they operate other locations across Orlando (or even throughout the nation eventually). At least in this case, Disney will be showcasing the brand before it actually becomes ubiquitous and generic.
